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Taking Art to the World! 10,000-Meter High Onboard Exhibition Set to Launch in Spain

By: MerxWire

BARCELONA, SPAIN (Merxwire) – After the pandemic, the global aviation industry has gradually recovered. According to the International Air Transport Association (IATA), data shows that by 2023, the global airline industry’s Revenue Passenger Kilometers (RPK) had recovered to about 94.1% of the 2019 level. The data also shows that in January 2024, passenger demand grew by 16.6%, and in February, it grew by 21.5%, indicating a strong start for the aviation industry this year.

Seeing the significant growth in demand for air passenger traffic and the advantage of crossing regions, the International Cultural Management (ICM), an international art curation company, will launch an onboard exhibition on Vueling Airlines from July 1st to July 31st. Kasashima Gallery from Japan is preparing to showcase contemporary art and ink paintings, aiming to take Chinese artwork to the world stage.

Features of the onboard exhibition:
1. Unique exhibition at 10,000 meters high in European airspace
2. Welcomes millions of viewers during the peak summer season
3. Showcases outstanding artists from around the world
4. Exposes artworks on international routes
5. Long duration and prominent display positions

Participants simply need to sign up for the event and pass the screening process to have their works exhibited in Europe and at 10,000 meters high. This is a rare opportunity for emerging artists, helping them gain global recognition, increase their visibility, and shine internationally. On the other hand, the exhibition serves as a worldwide platform for artistic exchange, allowing excellent artworks to be exposed in Europe.

Cheng Tzu-Leong is a famous advertising guru and journalism professor in Asia. This time he will exhibit “Colorful Florence”, which combines elements of Chinese and modern art to make his creations more vivid. (Photo via Kasashima Gallery)

Painter Cheng Tzu-Leong stated, “Traveling is an extension of experiences, a way to encounter different people, things, places, and histories.” Dr. Cheng is a professor in the Department of Advertising at National Chengchi University(NCCU) and has previously served as Chairman and President of the Chinese Television System (CTS). “Exhibiting on airplanes is an extraordinary way that allows us to appreciate artworks in detail during the flight and engage in spiritual communication with the artist,” Dr. Cheng noted.

Artist Interview — Cheng Tzu-Leong: Colorful Florence | Painter invited by Kasashima Gallery. (Video via Kasashima Gallery)
“We hope to showcase the Taipei Chinese Painting Research Association’s artists and their achievements in the arts to the world,” said Chinese calligrapher and painter Wu with confidence. (Photo via Kasashima Gallery)

Additionally, the Taipei Chinese Painting Research Association was also invited by the Kasashima Gallery to participate in this exhibition. Chairman Wu Li-Ying stated, “Ink painting embodies thousands of years of history and artistic heritage of the Chinese nation. We hope to showcase the association’s artists and their achievements in the arts to the world. Besides artistic skills, art also requires marketing and international recognition to enhance the market value of artworks.”

“We are very optimistic about this onboard exhibition,” said Yu Le, the Kasashima Gallery’s PR manager, “In Asia, in addition to contemporary artists passionate about watercolor and oil painting, cultural inheritors are skilled in calligraphy and traditional Chinese painting. This exhibition will spread the beauty of Eastern art to higher and farther stages, showcasing the diversity and innovation of Asian art to audiences around the world.”

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