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Ford just revealed the all-new Bronco SUV to take on Jeep and Land Rover — have a closer look at the first Bronco since 1996 (F)

  • Ford revealed the all-new Bronco SUV on Monday.
  • The much-anticipated SUV was unveiled on multiple Disney-affiliated networks, as well as Ford's own broadcast and social channels.
  • The new Bronco is both a family of vehicles and a dedicated off-roading brand.
  • Ford revealed a two-door, a four-door, and a Sport version of the Bronco; all three SUVs have robust four-wheel-drive capability, and there are several engine and transmission options.
  • Ford concentrated on "human-centric" design with the new Bronco, reinventing the development process to focus on the actual needs and desires of users. 
  • The Bronco nameplate dates to 1965, but the vehicle was discontinued in 1996.
  • The new Bronco is going up against Jeep and, to a degree, the upscale offerings from Land Rover.
  • Visit Business Insider's homepage for more stories.

Few vehicles have been as hotly anticipated as the new Bronco — and Ford just reveled the SUV in all its reimagined glory via three Disney-affiliated networks and the carmaker's own online and social channels.

The Blue Oval dropped the Bronco nameplate in 1996, and ever since then, fans of the legendary machine, introduced in 1965, have been forced to content themselves with the used and collectibles market, with the latter commanding hefty prices.

Ford had originally planned to unveile the Bronco at the equally all-new Detroit auto show in June (the event had been relocated from its traditional wintry position in January), but the coronavirus pandemic quashed that idea. So, as Ford did with the F-150 reveal, a virtual showcase was created.

The new Bronco isn't just one SUV — it's a family of three vehicles, plus a new, standalone off-roading Bronco brand. The carmaker, led by CEO Jim Hackett, followed principles of human-centric design in developing the Bronco, leading to a completely reinvented process for the two-door, four-door, and Sport trim levels of the four-by-four.

Take a closer look at the all-new Broncos:

The all-new, 2021 Bronco has arrived! And it's a family of three different vehicles, as well as a standalone brand.

The Bronco was created in 1965, at the same time as the iconic Mustang. But the nameplate was discontinued in 1996.

The core of the new brand is the duo of hard-rock, off-roading Broncos: a two-door and a four-door, both body-on-frame designs.Ford

A Bronco Sport trim level is a smaller vehicle, built on a unibody platform.

The original Bronco also came in multiple configurations, including a small pickup!

See the rest of the story at Business Insider

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