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Originally Posted On: https://vivamedia.ca/how-to-advertise-on-tiktok-understanding-social-video-production/
Did you know there are over 1 billion TikTok users? This gives it astronomical potential when it comes to marketing.
However, not everyone understands the nuances of creating video ads or TikTok videos for your business. Let’s take a closer look at everything you need to know about how to advertise on TikTok.
Understand the Different Types of Ads
Interestingly, TikTok ads are more complex than most people anticipate. They come in four primary types: in-feed ads, top view ads, hashtag challenges, and brand takeovers.
Let’s explore each in detail.
In-Feed Ads
These are the most common type of ads found on TikTok. They appear in between organic content, just like other social media platforms.
In-feed ads are designed to be subtle yet engaging, encouraging viewers to click and learn more about your product.
Top View Ads
Top view ads are full-screen video advertisements that play before a user’s video. They have the potential to reach a large audience, as they are displayed at the start of videos.
Since these ads play automatically when someone opens a video, it is important to make sure that your ad creative captures attention quickly and effectively.
Hashtag Challenges
The most effective ads on TikTok are typically those that can be integrated into the platform’s content. A great way to do this is by creating hashtag challenges.
This type of ad encourages viewers to engage with your brand, either through videos or comments. When you create a hashtag challenge, it will appear in the Discover section of TikTok, making it easier for users to find and participate.
Brand Takeovers
The Brand Takeover feature on TikTok has seen great success. It allows marketers to take over the entire screen for a few seconds when someone first opens the app.
This gives you an edge over other ad formats as it has more time to capture attention and urge viewers to take action.
Now that we’ve explored the different types of ads, let’s look at how you can maximize the impact of your ads on TikTok.
Create Custom Content
TikTok’s video format allows businesses to create unique content tailored to their audience.
This could range from short-form dance videos, lip-sync challenges, or hashtag challenges. The idea is to create interesting content that will draw viewers in and ultimately encourage them to make a purchase.
Of course, the content you create should always be relevant to your audience.
Optimize Your Ads
Creating engaging content is just the first step — you need to ensure that your ads are optimized for success. This includes setting up A/B testing, tracking user engagement, and focusing on ad placement.
You should also use relevant keywords so that viewers can find your content easily. Keep in mind that it is highly difficult to optimize ads the first time you advertise on TikTok. It often takes trial and error to figure out what works for you.
You should also keep in mind that your audience on this platform may respond differently to ads compared to the ones you run on other platforms.
Run Campaigns Regularly
TikTok is a fast-paced platform, so it’s important to keep your ads fresh and run campaigns regularly. This will ensure that viewers don’t get bored of seeing the same content over and over again.
Additionally, you should also try to stay up-to-date with the latest trends and jump on any new trends that come up.
What Are Common Mistakes People Make?
One of the most common is not properly defining your target audience.
Without a clear understanding of whom you’re trying to reach, your ads won’t be effective. Additionally, not taking the time to create quality content can also be detrimental. It is important to invest in creating unique and interesting videos that will draw viewers in.
Finally, it’s crucial that you consult your analytics. This will allow you to avoid strategies that do not work and emphasize those that do.
How Can I Benefit From Working With a Professional?
Working with a professional can make all the difference when it comes to creating successful ads.
They have in-depth knowledge of the platform and can help you create compelling video content that will grab viewers’ attention. Additionally, they will be able to assist you with setting up effective campaigns and optimizing your ads for maximum impact.
What Should I Look For in a Professional?
As you might guess, their reputation and experience are the two biggest factors to consider when hiring a professional. They should have a track record of successful campaigns and know what works best for TikTok’s video-based ads. They should also have an understanding of the platform, its users, and trends.
Ask to see their portfolio to get an idea of their past work. This will help you decide if they’re the right fit for your project. Of course, you should also choose someone who you can easily communicate with.
They should be easy to get in touch with and be dedicated to helping you reach your goals.
Knowing How to Advertise on TikTok Doesn’t Have to Be Difficult
Although it might seem complicated at first, understanding how to advertise on TikTok is much easier than it seems.
As long as you keep the above information in mind, you’ll be sure to meet your needs. Looking for more information on what we can do? Get in touch with us today to see how we can help.
