The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current business environment. Let’s take a look at how Ibotta (NYSE: IBTA) and the rest of the advertising & marketing services stocks fared in Q4.

The sector is on the precipice of both disruption and growth as AI, programmatic advertising, and data-driven marketing reshape how things are done. For example, the advent of the Internet broadly and programmatic advertising specifically means that brand building is not a relationship business anymore but instead one based on data and technology, which could hurt traditional ad agencies. On the other hand, the companies in the sector that beef up their tech chops by automating the buying of ad inventory or facilitating omnichannel marketing, for example, stand to benefit. With or without advances in digitization and AI, the sector is still highly levered to the macro, and economic uncertainty may lead to fluctuating ad spend, particularly in cyclical industries.

The 7 advertising & marketing services stocks we track reported a satisfactory Q4. As a group, revenues beat analysts’ consensus estimates by 4% while next quarter’s revenue guidance was 0.7% below.

Luckily, advertising & marketing services stocks have performed well with share prices up 13.7% on average since the latest earnings results.

Ibotta (NYSE: IBTA)

Originally launched as a way to make grocery shopping more rewarding for budget-conscious consumers, Ibotta (NYSE: IBTA) is a mobile shopping app that allows consumers to earn cash back on everyday purchases by completing tasks and submitting receipts.

Ibotta reported revenues of $88.53 million, down 10% year on year. This print exceeded analysts’ expectations by 6.5%. Overall, it was a strong quarter for the company with a solid beat of analysts’ revenue estimates and revenue guidance for next quarter exceeding analysts’ expectations.

Ibotta delivered the slowest revenue growth of the whole group. Interestingly, the stock is up 24.5% since reporting and currently trades at $25.53.

Is now the time to buy Ibotta? Access our full analysis of the earnings results here, it’s free.

Best Q4: QuinStreet (NASDAQ: QNST)

Founded during the dot-com era in 1999 and specializing in high-intent consumer traffic, QuinStreet (NASDAQ: QNST) operates digital performance marketplaces that connect clients in financial and home services with consumers actively searching for their products.

QuinStreet reported revenues of $287.8 million, up 1.9% year on year, outperforming analysts’ expectations by 4.2%. The business had a stunning quarter with a beat of analysts’ EPS estimates and revenue guidance for next quarter exceeding analysts’ expectations.

The market seems happy with the results as the stock is up 6% since reporting. It currently trades at $11.73.

Is now the time to buy QuinStreet? Access our full analysis of the earnings results here, it’s free.

Magnite (NASDAQ: MGNI)

Born from the 2020 merger of Rubicon Project and Telaria, Magnite (NASDAQ: MGNI) operates the world's largest independent sell-side advertising platform that automates the buying and selling of digital advertising inventory across all channels and formats.

Magnite reported revenues of $205.4 million, up 5.9% year on year, falling short of analysts’ expectations by 2.8%. It was a disappointing quarter as it posted a significant miss of analysts’ revenue estimates and a significant miss of analysts’ EPS estimates.

Interestingly, the stock is up 15% since the results and currently trades at $13.77.

Read our full analysis of Magnite’s results here.

Clear Channel Outdoor (NYSE: CCO)

With thousands of digital and traditional displays lighting up America's highways, city streets, and airports, Clear Channel Outdoor (NYSE: CCO) operates billboards, street furniture, and airport displays, connecting advertisers with millions of consumers across the US.

Clear Channel Outdoor reported revenues of $461.5 million, up 8.2% year on year. This number topped analysts’ expectations by 2.8%. It was a stunning quarter as it also recorded EPS in line with analysts’ estimates and a solid beat of analysts’ revenue estimates.

The stock is flat since reporting and currently trades at $2.40.

Read our full, actionable report on Clear Channel Outdoor here, it’s free.

Omnicom Group (NYSE: OMC)

With a vast network of creative agencies that helped craft some of the most memorable ad campaigns in history, Omnicom Group (NYSE: OMC) is a strategic holding company that provides advertising, marketing, and communications services to many of the world's largest companies.

Omnicom Group reported revenues of $5.53 billion, up 27.9% year on year. This print surpassed analysts’ expectations by 22.8%. Taking a step back, it was a slower quarter as it recorded a significant miss of analysts’ EPS estimates.

Omnicom Group pulled off the biggest analyst estimates beat and fastest revenue growth among its peers. The stock is up 21.9% since reporting and currently trades at $85.52.

Read our full, actionable report on Omnicom Group here, it’s free.

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