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3 Reasons to Avoid KDP and 1 Stock to Buy Instead

KDP Cover Image

Keurig Dr Pepper has gotten torched over the last six months - since April 2025, its stock price has dropped 23.2% to $25.80 per share. This may have investors wondering how to approach the situation.

Is there a buying opportunity in Keurig Dr Pepper, or does it present a risk to your portfolio? See what our analysts have to say in our full research report, it’s free for active Edge members.

Why Is Keurig Dr Pepper Not Exciting?

Even with the cheaper entry price, we're sitting this one out for now. Here are three reasons we avoid KDP and a stock we'd rather own.

1. Long-Term Revenue Growth Disappoints

Examining a company’s long-term performance can provide clues about its quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Over the last three years, Keurig Dr Pepper grew its sales at a mediocre 5.9% compounded annual growth rate. This was below our standard for the consumer staples sector.

Keurig Dr Pepper Quarterly Revenue

2. Shrinking Operating Margin

Operating margin is an important measure of profitability accounting for key expenses such as marketing and advertising, IT systems, wages, and other administrative costs.

Analyzing the trend in its profitability, Keurig Dr Pepper’s operating margin decreased by 6.1 percentage points over the last year. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability. Its operating margin for the trailing 12 months was 16.9%.

Keurig Dr Pepper Trailing 12-Month Operating Margin (GAAP)

3. Previous Growth Initiatives Haven’t Impressed

Growth gives us insight into a company’s long-term potential, but how capital-efficient was that growth? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

Keurig Dr Pepper historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 5.8%, somewhat low compared to the best consumer staples companies that consistently pump out 20%+.

Keurig Dr Pepper Trailing 12-Month Return On Invested Capital

Final Judgment

Keurig Dr Pepper isn’t a terrible business, but it isn’t one of our picks. After the recent drawdown, the stock trades at 12.3× forward P/E (or $25.80 per share). This valuation is reasonable, but the company’s shakier fundamentals present too much downside risk. We're pretty confident there are more exciting stocks to buy at the moment. Let us point you toward a fast-growing restaurant franchise with an A+ ranch dressing sauce.

Stocks We Would Buy Instead of Keurig Dr Pepper

Donald Trump’s April 2025 "Liberation Day" tariffs sent markets into a tailspin, but stocks have since rebounded strongly, proving that knee-jerk reactions often create the best buying opportunities.

The smart money is already positioning for the next leg up. Don’t miss out on the recovery - check out our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.

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