PFCU Credit Union Goes Live with Scienaptic's AI Platform

Driving 24% more approvals for Auto loans, 53% automation across consumer portfolios

NEW YORK - Feb. 24, 2025 - PRLog -- Leading global AI-powered credit underwriting platform provider Scienaptic AI, announced today that PFCU Credit Union has implemented its AI-based underwriting platform and is now live. This deployment is significantly streamlining the credit union's underwriting process, leading to an increase in approval rates and a notable enhancement in the member experience. Importantly, all these advancements have been achieved while ensuring fairness, inclusivity, and compliance with regulatory standards, which are integral to Scienaptic's AI platform.

Initiated by the employees of the Holley Carburetor plant in Portland, Michigan in 1947, PFCU's humble beginning started when its employees pooled their resources and applied as a credit union. Today, PFCU stands as a full-service financial institution, offering a comprehensive range of financial services to meet the diverse needs of its members. With a membership base surpassing 55,000, PFCU has expanded its footprint to encompass 13 locations across mid-Michigan.

"At PFCU Credit Union, our mission has always been to serve our community with trust, integrity, and a commitment to their financial well-being," said LeAnne M. Hixson, Chief Lending Officer at PFCU Credit Union. "Going live with Scienaptic's AI platform is a significant step forward in fulfilling that mission. The platform is automating and streamlining our loan processes, enabling us to deliver faster, more personalized credit decisions. By empowering our members financially and creating a seamless credit experience, we are reinforcing our dedication to building stronger relationships and a more resilient community."

Eric Steinhoff, EVP of Client Impact at Scienaptic AI, shared, "We are excited to have PFCU Credit Union go live on our AI-powered underwriting platform. Our platform's intelligent, fair, explainable AI decisions are empowering the credit union and its members alike. The deployment is enabling the credit union to increase credit offering to a more diverse membership base, providing an enhanced member experience while managing risk effectively."

About Scienaptic AI

Founded in 2014, Scienaptic AI was built with the mission to drive financial inclusion at scale through AI-driven credit decisioning. The platform encapsulates a decade of technological innovation, integrating more data into decision-making, leveraging advanced machine learning algorithms, and supplementing them with rigorous risk and fair lending monitoring processes. This enables financial institutions to reach more borrowers—including underbanked and underserved individuals—and say "yes" more often without increasing risk.

In September 2024, Scienaptic's Credit Union Service Organization (CUSO) received strategic equity investments from its clients, further strengthening its mission to elevate lending with AI-driven solutions for inclusive loan growth, automation, lifecycle management, and compliance. Today, the CUSO is backed by 10 strategic investors, underscoring Scienaptic's deep commitment to the core principle of "people helping people."

The Scienaptic AI platform plays a vital role in supporting over 150 lenders by enhancing lending accuracy and efficiency. Scienaptic's credit decisioning expertise spans financial institutions collectively managing $3.9 trillion in assets. The platform processes over 3 million credit decisions each month, evaluating loan applications worth more than $3 billion. This enables over 1.3 million underserved individuals every month to access credit opportunities that were previously out of reach. Driven by the growing demand for AI in lending, the company has expanded by over 2,000% in the past three years.

For more information, visit www.scienaptic.ai.

About PFCU Credit Union
About PFCU: A full‐service financial institution with 13 office locations from Flint to Caledonia, over 55,000 members and $820 million in assets. As a not‐for‐profit cooperative, PFCU is owned and governed by its members. Anyone who lives, works, worships, or attends school in the state of Michigan can join PFCU. To find out more visit www.pfcu4me.com.