Mordor Intelligence has published a new report on Health Economics and Outcomes Research Services market offering a comprehensive analysis of trends, growth drivers, and future projections.
-- Introduction:
The Health Economics And Outcomes Research Services market is expected to grow from USD 1.75 billion in 2025 to USD 1.98 billion in 2026 and is forecast to reach USD 3.68 billion by 2031 at 13.18% CAGR over 2026-2031. The market is primarily driven by the rising demand for real-world evidence, the expansion of health technology assessment (HTA) mandates, and increasing adoption by biotech and pharmaceutical companies. North America remains the largest market, while Asia-Pacific is emerging as the fastest-growing region. These services provide critical support to payers and manufacturers in evaluating the clinical and economic value of healthcare interventions, enabling informed pricing, reimbursement, and patient access decisions.
Key Trends
The health economics and outcomes research services sector is experiencing several notable trends shaping market growth:
- Rising Demand for Real-World Evidence (RWE): Payers increasingly rely on real-world effectiveness data to support coverage and pricing decisions. Regulatory guidance from agencies like the FDA endorses the use of electronic health records and claims data, emphasizing RWE as a primary evidence stream.
- Expansion of HTA and Value-Based Care: Health technology assessment frameworks in Europe and Asia-Pacific are becoming more comprehensive, incorporating societal value, budget impact, and patient-reported outcomes. This has increased the need for robust economic modeling and comparative effectiveness studies.
- Generative AI in Evidence Synthesis: Advanced AI tools are reducing literature review and analysis timelines, enabling faster evidence generation. This trend is allowing service providers to offer more defensible and timely insights to clients.
- Biotech and Pharma Adoption: Companies are increasingly integrating health economics and outcomes research services early in drug development to support market access strategies and reimbursement negotiations.
These trends highlight how service providers are aligning with evolving payer requirements and regulatory standards, ensuring the delivery of timely and actionable evidence.
Market Segmentation:
The market is segmented based on service type, service provider, end user, and geography, each contributing to the overall market growth:
By Service:
- Economic Modeling/Evaluation
- Real-World Data Analytics & Information Systems (largest revenue share)
- Market Access & Reimbursement (fastest growing segment)
By Service Provider:
- Consultancies (largest market share)
- Contract Research Organizations (highest projected CAGR)
By End User:
- Biotech & Pharmaceutical Companies (dominant share)
- Healthcare Providers (growing rapidly)
- Payers and Government Agencies
By Geography:
- North America (largest market)
- Europe
- Asia-Pacific (fastest-growing market)
- Middle East & Africa
- South America
This segmentation underscores the diversity of applications and the demand across multiple healthcare stakeholders for specialized outcomes research and economic analysis.
Key Players
Major players in the health economics and outcomes research services market are focused on expanding service offerings and enhancing analytical capabilities. Leading consultancies and contract research organizations leverage therapeutic expertise, real-world data, and AI-enabled tools to deliver comprehensive evidence packages. Companies that integrate real-world data analytics, market access strategies, and economic modeling are positioned to support global clients navigating complex reimbursement and HTA requirements. Collaboration with biotech and pharmaceutical companies ensures early engagement in clinical development, facilitating smoother market access and optimized pricing strategies.
- Axtria, Inc.
- Syneos Health
- McKesson Corporation
- Optum (UnitedHealth Group)
- Pharmalex GmBH
Conclusion:
The health economics and outcomes research services market is set for sustained growth, driven by increasing demand for real-world evidence, expanding HTA frameworks, and the adoption of advanced data analytics. With North America maintaining a leading position and Asia-Pacific emerging as a high-growth region, service providers have opportunities to broaden offerings and optimize client support across regions. The integration of AI and multi-jurisdictional RWD networks continues to enhance service quality, enabling faster, data-driven decisions for payers, providers, and manufacturers. As healthcare systems worldwide emphasize value-based care, the market for health economics and outcomes research services is expected to play a crucial role in shaping pricing, reimbursement, and patient access strategies.
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Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
For any inquiries or to access the full report, please contact:
media@mordorintelligence.com
https://www.mordorintelligence.com/
About the company: Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals. With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics. For any inquiries or to access the full report, please contact: media@mordorintelligence.com https://www.mordorintelligence.com/
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