LeafWorldMedia is debuting a content marketing service with omnichannel capabilities for New York businesses looking to improve brand visibility and authority.
-- With zero-click searches rising amid the growing influence of AI on online search, LeafWorldMedia is rolling out a new version of OmniCast, its acclaimed content marketing system, for small businesses in New York. The company said the decision is to help small business operators, who are the most vulnerable to the changes in how online search works.
Jerry Vaiana, CEO of LeafWorldMedia, developed OmniCast to address the need for content to appear on multiple platforms for maximum impact. “Based on our research and experimentation, the classical SEO approach of keywording is no longer enough,” he said. “AI search tools are smart, able to understand natural language and summarize across sources.”
“That is why an omnichannel strategy must be your priority now, as you need to prove authority by being on as many authoritative platforms as possible,” he added.
That approach is being echoed by companies like Moz, which, in a recent posting, told readers to seed content “where content is being stolen,” referring to platforms where AI searches for answers to queries.
OmniCast primarily generates organic content and then disseminates it to a network of high-authority publications and websites, creating multiple touchpoints for audience engagement. This approach responds to current AI-driven search environments that prioritize information from credible sources, helping businesses establish stronger online authority.
The service builds upon LeafWorldMedia's existing content marketing offering by adding social media platforms and influencers to its list of content hosts. “With this iteration of OmniCast, we’ve gone beyond text and video content to include platforms where most internet users aggregate, and one can have their content hosted by these platforms with just one campaign.”
Vaiana, however, said that despite the changes to its content strategy, the company is not abandoning adjunct services that contribute to visibility improvements, one of which is Google Ads optimization. To maximize each dollar spent on ads, LeafWorldMedia can manage Google Ads campaigns on behalf of clients so that ads complement OmniCast’s content placements.
“Another optimization we can do is ADA compliance, something that many business owners fail to consider,” Vaiana said. “With an ADA-optimized site, not only are you making your site accessible to a broader segment, you’re also adhering to SEO guidelines in the process.”
For additional information, Vaiana has published a short piece detailing the capabilities of OmniCast in greater detail.
Contact Info:
Name: Jerry Vaiana
Email: Send Email
Organization: Leaf World Media LLC
Address: 194 woehrle ave, staten island, New York 10312, United States
Website: https://leafworldmedia.clientcabin.com/
Source: NewsNetwork
Release ID: 89162220
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