LO:LA releases a new guide urging brands to prioritize intention over attention, emphasizing purpose, clarity, and long-term identity in modern marketing.
-- The guide, titled Intention Before Attention: Why the Smartest Brands Start With What They Mean, Not What They Make, examines how many brands have come to measure their value through impressions, clicks, and algorithm-driven visibility, while overlooking the strategic foundation that gives those metrics meaning. It argues that sustained brand relevance cannot be achieved through attention alone, but rather through the clarity of purpose that informs how a brand shows up, communicates, and creates value.
Further details are available at https://www.thelolaagency.com/post/intention-before-attention-why-the-smartest-brands-start-with-what-they-mean-not-what-they-make
The new guide from LO:LA, a London- and Los Angeles-based creative agency focused on purposeful brand building, highlights the changeable nature of today's attention economy, shaped by platforms designed to maximize engagement at all costs. These systems reward rapid content output and trending topics, often pushing brands into a cycle of producing more material with diminishing impact. While this environment has made visibility easier to achieve, the guide notes that it has also rendered attention increasingly shallow and short-lived. According to the Edelman Trust Barometer, 63 percent of consumers prefer to buy from brands that communicate a clear purpose, indicating that meaning—not visibility—plays a critical role in audience decision-making.
Rooted in this data, LO:LA’s guide outlines how intention serves as a stabilizing and differentiating force. It defines intention as the thoughtful, deliberate core of a brand: its role, its promise, the feelings it aims to evoke, and the standards it upholds consistently across every interaction. By establishing intention first, the guide asserts, brands strengthen internal alignment, reinforce external trust, and create the conditions for attention to become more impactful and more likely to convert into long-term loyalty.
The guide also examines the consequences of pursuing attention without a clear strategic base. Brands may attract audiences misaligned with their offering, dilute their identity by chasing trends, or produce content that gains temporary visibility but fails to build a genuine connection. In contrast, intention enables recognition, relevance, and resonance, turning attention into a meaningful signal rather than a short-term spike. It also supports a more deliberate creative process, ensuring that campaigns serve a cohesive narrative rather than simply filling space in competitive digital feeds.
LO:LA’s perspective is informed by observing how purpose-driven brands create stronger, more enduring relationships with their audiences. The guide points to well-known companies that have built influence not by responding to algorithms, but by articulating a clear point of view and maintaining conceptual consistency. This approach allows attention to accumulate over time rather than evaporate once a trend fades.
By releasing Intention Before Attention, LO:LA aims to encourage leaders, marketers, and creative teams to rethink how brand value is built. The guide promotes a shift toward decisions anchored in meaning and long-term identity, rather than short-term visibility. It suggests that brands that clarify who they are and what they stand for will be better positioned to cut through the increasing volume of digital content and create lasting impact in a competitive environment.
Those seeking a more grounded approach to brand building, visit https://www.thelolaagency.com/post/intention-before-attention-why-the-smartest-brands-start-with-what-they-mean-not-what-they-make
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Source: PressCable
Release ID: 89176706
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