Former CELSIUS sales architect who helped scale a $2B global energy brand joins VALR to accelerate national expansion and category leadership.

VALR Brand, Inc., parent company of VALR Energy, today announced the appointment of Bryan Alesiano as Chief Revenue Officer and honorary officer of its advisory board, a strategic leadership hire that signals the company’s aggressive push toward national retail expansion and category leadership.

Alesiano brings more than two decades of senior leadership across the sports nutrition, beverage and performance wellness sectors and is widely recognized for helping scale emerging brands into dominant market players. Most notably, during his eight-plus years at CELSIUS Holdings, he served as Vice President of Sales and played a central role in transforming the company from a niche fitness drink into a global energy powerhouse exceeding $2 billion in brand value.

At CELSIUS, Alesiano led major retail expansion initiatives, strengthened corporate partnerships and drove growth across club, fitness, e-commerce, military and specialty retail channels — experience considered highly relevant as VALR accelerates distribution of its nitrogen-infused energy platform nationwide.

Earlier in his career, Alesiano held senior leadership roles at Glanbia Performance Nutrition, where he worked across flagship brands including Optimum Nutrition, Isopure, BSN and ABB — some of the most recognized names in global sports nutrition.

“Bryan is not just another executive hire — he’s a proven brand builder who has helped define one of the fastest-growing segments in the beverage industry,” said Dan King, CEO of VALR Brand, Inc. “His experience scaling breakthrough products, forging retail relationships and driving sustained consumer demand makes him uniquely positioned to lead VALR through its next phase of explosive growth.”

In his new role, Alesiano will oversee all revenue-generating functions including sales, marketing strategy, distribution partnerships, channel expansion and brand alliances.

“VALR has the elements you rarely see together — differentiated product innovation, authentic brand energy and enormous runway for growth,” said Alesiano. “I see an opportunity to build not just another beverage company, but a category-defining performance brand.”

Alesiano holds ACE and CSCS fitness certifications and studied Business Administration and Business Management at Kent State University. He often credits his upbringing in a football-centric Ohio community with shaping his competitive leadership style and focus on teamwork, discipline and resilience.

For more information, visit www.valrbrand.com.

About VALR Brand, Inc.
VALR Brand exists at the intersection of health, ambition and community. The company unites and fuels high achievers with premium energy and performance nutrition designed to support a healthy lifestyle — empowering individuals everywhere to RISE TO THE TOP.

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