Triton Digital’s Q2 2025 U.S. Podcast Ranker Data Delivers Deeper Insights for Advertisers, Agencies, and Creators

Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, published today the next evolution of its U.S. Podcast Ranker — a powerful new planning tool that helps advertisers and agencies identify the shows that best reach their desired audiences. At the heart of this update is the launch of three new audience intelligence features:

1. Top 200 Podcasts among Podcast Listeners Aged 18+
2. Top Podcasts for reaching specific high-value audience segments including socioeconomics, behaviors, and purchase intent
3. Podcast Genre Audience Profiles and Ranker

These additions bring new ways to explore listener insights by show, genre, and audience profile, including more than 40 demographic and purchase intent segments. The full Q2 2025 ranker is available at tritonrankers.com.

These new planning tools will be published and updated on a quarterly basis. Triton will also maintain its existing monthly download ranker, a key measure of the total volume of episodes consumed. Supplemented by the Top 200 Podcasts, the combined ranker is a first-to-market blend of download and survey data, including key demographic insights.

The newly published data is sourced from the Demos+ survey and audience profiles collected and assembled in collaboration with Signal Hill Insights. The result is the most comprehensive and transparent podcast ranker available, delivering actionable insights that serve everyone from advertisers and agencies to publishers and creators.

For advertisers and agencies, these audience-based insights offer a smarter, more strategic approach to media planning. With show-level insights on listener demographics, interests, and purchase intent, marketers can easily identify the podcasts that align with their target audiences — from men and women 18–34, household incomes of $100k+, and Moms, to auto intenders and quick serve restaurant patrons.

The data also allows planners to understand audience composition at the genre level, adding another layer of insight to reach-focused campaign targeting. For publishers and creators, this framework delivers a powerful tool to demonstrate value, surface high-performing shows, and attract brand investment.

Each podcast in the Top 200 is based on the number of survey respondents who reported listening to or watching a specific show in the past 30 days. This approach delivers the largest available full-market view of true listener reach. As the largest publicly available ranker in the U.S., the Top 200 better reflects the diversity of content and audiences in podcasting.

Potent opportunities in podcast advertising extend well beyond the Top 50 hit shows — in fact, focusing spend on just the Top 50 podcasts limits total possible reach to only 49% of all monthly podcast consumers. However, investing across podcasts outside the Top 50 unlocks the ability to reach the vast majority (84%) of the monthly podcast audience who indicate consuming at least one podcast somewhere beyond the Top 50 in the past month. This demonstrates why a broader view matters: the extended ranker along with the demographic and consumer profiles of Demos+ give advertisers more options to connect with diverse and often underserved audiences that live further out on the long tail of podcast consumption.

The Demos+ survey is conducted throughout each quarter. This allows for a consistent snapshot of recent listening behavior by combining the opt-in, download-based ranker, which reflects listening frequency, and survey-based measurement, which captures reach across the entire industry.

“We built Demos+ to surface the types of insights advertisers need, but haven’t had consistent access to in audio,” said Daryl Battaglia, SVP, Measurement Products & Strategy, Triton Digital. “It’s about who listeners are, what motivates them, and why they tune in. That level of context drives better decisions, smarter investments, and more inclusive planning across the board.”

Q2 2025 Ranker Insights

Triton Digital’s Q2 2025 U.S. Podcast Ranker results offer a first look at how these enhanced planning tools reveal deeper audience insights across the podcasting landscape.

Demos+ Ranker Highlights

(Based on U.S. survey responses — reflects podcasts across the entire market, not just those measured by Triton)

• Top 10 Podcasts by Unique Audience in Q2:
  1. The Joe Rogan Experience [Joe Rogan]
  2. The Daily [The New York Times]
  3. Crime Junkie [audiochuck]
  4. Call Her Daddy [SiriusXM Podcasts]
  5. SmartLess [SiriusXM Podcasts]
  6. This Past Weekend w/ Theo Von [Theo Von]
  7. Dateline NBC [NBC News]
  8. Stuff You Should Know [iHeart Audience Network]
  9. This American Life [NPR]
  10. The Breakfast Club [iHeart Audience Network]
• Top 3 Podcast Categories by Reach:
  1. Comedy (42.1%)
  2. News (27.3%)
  3. Society & Culture (23.4%)

Download Ranker Highlights

(Based on server-side measurement from July — includes only sales networks directly measured by Triton Digital)

• Top Sales Networks by Average Weekly Downloads:
  1. iHeart Audience Network
  2. NPR
  3. Audacy Podcast Network
• Top Podcasts by Average Weekly Downloads:
  1. NPR News Now [NPR]
  2. Up First from NPR [NPR]
  3. Stuff You Should Know [iHeart Audience Network]

Trends Worth Tuning Into

Triton’s Demos+ dataset reveals genre-level audience trends. For instance, sports content reaches audiences with business travel intent, kids & family content aligns with life insurance interest, technology content over-indexes for luxury boutique shoppers, and music content over-indexes for Black audiences. The data surfaces individual shows across genres that also deliver these high-value audiences, giving advertisers more options and flexibility when building targeted plans. Not all shows within a genre appeal to the same audience, and these program-level insights allow for a deeper, more precise understanding of who each show truly reaches.

To view the full Q2 2025 U.S. Podcast Ranker, click here.

About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.

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