#1 Selling Brand of Nursing Pillows Expands Its Lineup

Boppy, the trusted brand loved by caregivers for 35 years, is growing.

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Boppy Proper Posture Floor & Booster Seat

The original nursing pillow creator is releasing the Boppy Proper Posture Floor & Booster Seat: a thoughtfully designed 2-in-1 seat that transitions from floor to booster and encourages ideal posture as babies grow.

“We designed this seat with a pediatric physical therapist to position babies for ideal spine alignment, healthier hips and strong core development,” said Boppy CEO Nancy Bartley. “Its sleek design and neutral color fit any decor, and the easy-to-clean surface and dishwasher-safe tray make it a perfect fit for real life,” she said.

The seat was designed for growing babies, with two transitional stages of support for children from 4 to 36 months and up to 36 pounds. Its removable insert has ideal angles for core stability and spine development, and its high backrest gives support up to the shoulder blades.

“It even has wide leg openings to accommodate chunky baby legs and promote healthy hip development,” said Bartley.

Boppy made the seat easy to use right out of the box, with no assembly required. Its lightweight, portable design allows caregivers to easily move it from room to room and its feeding tray is removable and dishwasher-safe.

The company prioritized safety with a 3-point harness for a secure, squirm-proof fit, a wide, stable base and a removable T-bar for restraint. The seat is PFAS- and BPA-free, was rigorously tested at an independent CPSC-accredited lab and is Baby Safety Alliance Verified.

The Boppy Proper Posture Floor & Booster Seat is available now in neutral Oatmeal color at Amazon, Babylist and Boppy.com.

This spring, Boppy released the Uplift Nursing Pillow: a body-inclusive sloped pillow that lets gravity keep spit-up down. Earlier this year, Boppy released its New Nursing Pillow, an updated design of its iconic classic. With these two new pillows, Boppy is the first and only brand to be Baby Safety Alliance Verified under the new federal nursing pillow safety standards.

Beyond nursing pillows and seats, Boppy continues to expand its line with more new products anticipated later this year.

The New Boppy Nursing Pillow and Uplift Nursing Pillow will be 30% off during Amazon Prime Days and Target Circle Week, and 20% off with Babylist’s Prime Day Sale Coupon. The new Proper Posture Floor and Booster Seat will be 20% off for Amazon Prime Days.

For more information, visit boppy.com or contact Adam Ritchie at (617) 819-4237 / pr@boppy.com.

About Boppy

Boppy provides products for pregnancy through toddlerhood. It created the iconic nursing pillow and offers an expanded range of products and accessories.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250701947016/en/

"We designed this seat with a pediatric physical therapist to position babies for ideal spine alignment, healthier hips and strong core development."