Hightouch, the leading data and AI platform for marketers, today announced the launch of same-session personalization. For the first time, brands can deliver personalized content that combines behaviors happening in a browsing session with comprehensive customer data from a company’s data warehouse in less than a second.
In today’s digital landscape, marketers have milliseconds to engage people when they land on a website or app. Traditionally, they have faced a trade-off: act quickly with limited context to try and influence a behavior in that moment or leverage rich customer insights at the expense of speed. Hightouch now eliminates this compromise by allowing brands to merge same-session actions with complete customer profiles and deliver personalized experiences with sub-second latency.
For example, imagine a person searches for flights to Los Angeles and the page automatically updates with ads for local excursions and rental car companies. However, what if the person already lives there or has a preferred rental car company? Without the full customer context, real-time messaging can still feel generic. With Hightouch, marketers can combine same-session data with all of the information in their data warehouse, such as subscription status, historical behavior, and customer traits. There are no limits on the amount of data you can leverage, ensuring personalized content and messaging reaches the right people in real time.
Hightouch’s platform also extends real-time engagement beyond the current browsing session. With over 250 downstream integrations, brands can orchestrate seamless, real-time experiences across their entire marketing funnel.
“Marketers have never had this level of precision and speed at the same time,” said Tejas Manohar, Co-founder and Co-CEO at Hightouch. “Imagine the amount of time it takes to press the lever on a toaster. That’s how fast our same-session personalization bridges the gap between real-time behavior and full customer data so brands can act instantly, and with all of the context they need. It’s a game-changer for meeting people where they are on their journey with your brand.”
Same-session personalization is the latest addition to Hightouch’s suite of real-time solutions. By uniting real-time signals with rich customer data, Hightouch empowers marketers to transform every touchpoint into an opportunity to connect with their customers, drive growth, and build lasting loyalty.
About Hightouch
Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
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Cassady Nordeen
cassady@purposenorthamerica.com
