DIVACS, Inc. Assembles Powerhouse Advisory Team with Current & Former CMOs, CROs, CCOs, and Technology Purchasing Experts to Redefine Value Management

DIVACS, Inc., the leading platform for bridging the gap between messaging and measurable business outcomes, proudly welcomes an elite advisory board featuring current and former CMOs, CROs, CCOs, and Technology Purchasing Experts from some of the most influential tech companies.

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Katie Foote, Krista Anderson-Copperman, Adam Aarons, and Greg Klausa bring extensive leadership experience across marketing, sales, customer success, and technology. These industry veterans provide strategic insights to help businesses quantify, articulate, and deliver value, ensuring tangible impact across all critical functions.

By leveraging the expertise of these accomplished professionals, DIVACS empowers organizations to align teams, accelerate pipeline growth, and prove ROI at every stage of the customer journey. Their combined knowledge enhances the platform’s mission to drive value-focused engagement and measurable business success.

The Importance of a Multi-Faceted Advisory Team

As businesses increasingly strive to align strategies with measurable impact, the need for expertise across multiple disciplines has never been greater. The addition of these key advisors reflects DIVACS’ commitment to ensuring that every critical function—marketing, sales, customer success, and technology purchasing—contributes to a unified, value-driven approach. By integrating diverse perspectives, DIVACS empowers organizations to enhance messaging, drive revenue growth, solidify customer relationships, and make informed technology investments that maximize ROI. This collective expertise ensures that value management is not just an abstract concept but a tangible driver of business success.

Elevating Go-to-Market Strategies with Real-Time Value Monitoring

Katie Foote, a distinguished marketing executive with a wealth of experience in revenue marketing, strategic initiatives, and product marketing, brings deep industry knowledge to the advisory team. Currently serving as CMO at CaptivateIQ and previously holding leadership roles at Drift and Salesforce, she has a proven track record of driving measurable marketing impact. Her extensive background in marketing communications and customer engagement further positions her as a thought leader in go-to-market strategies.

Katie Foote, a distinguished marketing executive, highlights the transformative power of DIVACS:

“Marketing and the entire go-to-market function thrive on demonstrating impact. DIVACS bridges the gap between messaging and measurable outcomes, ensuring every campaign, initiative, and engagement drives tangible value. And what is often misunderstood is that this work isn't static. Messaging and value propositions are living and breathing, and require constant monitoring if you want to use them to get the outcomes you need. DIVACS provides this real-time monitoring, allowing businesses to align teams, accelerate pipeline, and prove ROI across every stage of the customer journey.”

Redefining Customer Success with Data-Driven Insights

Krista Anderson-Copperman, a veteran in Customer Success leadership, brings a wealth of experience to the advisory board. Formerly the Chief Customer Officer at Okta, she spent 14 years in leadership roles at Salesforce, including Senior Vice President, Customers for Life. An experienced board member, she currently serves on the boards of Asana, Benchling, Cedar, and Trove, and provides strategic guidance to TCV portfolio companies. Her extensive background in customer success and strategic advisory roles positions her as a key leader in value-driven customer engagement.

Krista Anderson-Copperman, a veteran in Customer Success leadership, also joins DIVACS as an advisor, reinforcing its importance in the CS space:

“Thrilled to join DIVACS, Inc. as an advisor! Their groundbreaking platform is redefining how businesses approach value management and decision-making. In a world driven by data, it's more critical than ever to align strategies with measurable impact; and DIVACS empowers organizations to do just that. Excited to contribute to their mission of driving smarter, value-driven outcomes!”

Anderson-Copperman further highlights how DIVACS is revolutionizing Customer Success:

“Customer Success is all about delivering measurable value to customers. DIVACS empowers CS teams with the insights and tools to align outcomes with business goals, proving ROI and strengthening partnerships. It's a game-changer for the CS profession, turning value delivery into a strategic advantage.”

Enabling Sales Teams to Drive Value-Based Engagement

Adam Aarons, a seasoned sales executive and current board member across the security and software industries with a proven track record of scaling revenue operations, brings deep expertise in sales leadership and value-driven selling to the advisory team. Previously, Aarons played a pivotal role as CRO at Okta, growing the company’s annual recurring revenue from $1 million to over $300 million in six years. His extensive experience in risk and compliance, along with leadership roles at Drata, Classy, and BMC Software, underscores his ability to drive sales success at scale.

Adam Aarons, a recognized sales leader, joins DIVACS as an advisor, emphasizing the platform’s role in transforming sales strategies:

“Excited to join DIVACS, Inc. as an advisor! In a world where sales success hinges on quantifying impact, DIVACS transforms how organizations articulate and deliver value. By aligning strategies with measurable outcomes, it not only accelerates sales cycles but also maximizes contract value and customer satisfaction. Thrilled to contribute to this value-driven revolution!”

Aarons further underscores the necessity of value quantification in modern sales cycles:

“In Sales and Value Engineering, the ability to quantify and communicate value is everything. DIVACS provides the framework to connect solutions to measurable business outcomes, elevating the conversation from price to impact. It’s a must-have for professionals driving value-focused, strategic contract cycles.”

The Buying Side of Technology and Vendor Value Evaluation

Greg Klausa, VP of Architecture and Technology Solutions, joins DIVACS as an advisor, bringing a perspective focused on the buying side of technology and the importance of vendor and service partner evaluation:

“In today’s fast-paced technology landscape, organizations must make informed decisions about their vendors and service partners. Understanding the real value these partners bring is critical to optimizing investments and ensuring strategic alignment. DIVACS provides the necessary framework to quantify vendor impact, empowering businesses to make data-driven purchasing decisions.”

Klausa further emphasizes the platform’s impact on procurement and technology strategy:

“Technology leaders are constantly evaluating solutions to drive efficiency, reduce risk, and maximize value. DIVACS enables organizations to assess and communicate the measurable outcomes of their technology investments, transforming vendor management into a strategic advantage.”

A New Era of Business Value Realization

DIVACS, Inc. is setting a new industry standard for organizations seeking to articulate and prove their value in a data-driven world. By providing real-time monitoring, aligning teams, and ensuring measurable impact, DIVACS enables businesses to optimize go-to-market strategies, maximize contract value, and drive long-term customer success.

For more information about DIVACS, Inc. and its transformative approach to value management, visit https://www.divacs.com.

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