FUSE Benchmark & FUSE Savings Latest Tech Release Reveals Incremental Advertising Opportunities & Misattribution
In its continued mission to drive innovation in partnership marketing, PartnerCentric announces its latest industry insights uncovered by its FUSE Incrementality™ technology and newest platform advancements.
While Buy Now Pay Later (BNPL) is consistently a clear incremental category leader, cashback, coupon, and rewards showed irregular results across client verticals. FUSE Benchmark enables clients to evaluate their partner program against industry incrementality standards, while FUSE Savings reveals an average of 35% reduction in wasted marketing spend to date, enhancing decision-making and optimizing growth through fiscal efficiency for marketers and creators.
"In an era where the Attention Economy dictates the rules, it's thrilling to provide technology and services that redefine where marketers should invest their next dollar rather than dwell on past expenditures,” said Stephanie Harris, founder & CEO of PartnerCentric. “Marketers are tired of one-size-fits-all partner recommendations that waste valuable budgets on partners that take credit for work done earlier in the customer journey. It’s imperative to drive transparency and accountability to arm businesses with authentic brand building and growth opportunities.”
According to data from FUSE Benchmark:
- Cashback, Rewards, and Coupons displayed significant incremental variability across different client verticals, despite being common staples in partner programs. This underscores the importance of a personalized approach to promotion commission strategies.
- The BNPL is a category leader with a unique blend of high incrementality (80%) and minimal variability across client verticals (tight spread of 0.1), showcasing its role as a consistent and value-adding investment across various brand verticals.
- The Clothing and Apparel vertical experienced the greatest fluctuation in client brand categories' incrementality scores. The nuanced nature of marketing partnerships within this category emphasizes the need for a customized partner mix and tailored optimization strategies.
Chris Pirrotta, VP of Marketing at Sideshow, commended PartnerCentric, citing, “Its advanced technology and innovative services have unlocked new paths that boost Sideshow’s performance within partnership marketing by addressing pivotal industry challenges to bridge the gap between classic affiliate and modern influencer marketing strategies.”
About PartnerCentric:
Founded in 2017 by industry veteran Stephanie Harris, PartnerCentric stands as the largest independent partnership marketing agency in the US. Built on transparency, fierce independence, and a commitment to innovative technology, PartnerCentric is redefining the agency landscape. We believe that Better Starts Here.
As boundary-pushing strategists, we blend tailored tactical efficiency with technology-enhanced services, leveraging over two decades of affiliate marketing expertise to address the most significant challenges marketers face today. Going beyond the conventional, our commitment to innovation is underscored by our patented FUSE Precision technology and the groundbreaking FUSE Incrementality™, leading-edge tools that offer affiliate marketers unprecedented insights into actionable partnership strategies. Quantifying genuine partnership value and optimizing marketing performance.
PartnerCentric accelerates value and growth for some of the world’s most prestigious forward-thinking brands, including Lemonade, VSP Vision Plans, Visible, and hims/hers. Honored globally by CLUTCH as the leading affiliate marketing agency for consecutive years, PartnerCentric is where award-winning technology meets unparalleled market expertise.
Discover how PartnerCentric can propel your business forward. Visit us at www.PartnerCentric.com and connect with us on LinkedIn and @partner_centric. Better Starts Here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240313328611/en/
Contacts
Media Contact:
Cali Maxwell DaRe
Director of Communications
Elegant Disruption
PartnerCentric@ElegantDisruption.com
