Willow Names Bob Gold & Associates Its Public Relations Agency of Record

American Cricket Television and Streaming Channel Capitalizes on Country’s Newfound Love of Cricket

Willow (www.willow.tv), offering more live, streaming and on-demand cricket than any other sports service, has selected Bob Gold & Associates (BG&A), a nationally recognized data-driven public relations and brand management firm, as its PR agency of record. BG&A will elevate Willow's profile, emphasizing its dedication to delivering premier cricket content to fans and promoting the network's fan-centric approach, as it expands its broadcasting reach and explores new opportunities amid the sport's escalating popularity across the United States.

“We sought an agency capable of articulating the profound connection between Willow and the cricket-loving community. Bob Gold & Associates, with its proven award-winning track record in effective storytelling and strategic marketing, stood out as an exemplary choice,” remarked Todd Myers, Chief Operating Officer at Willow. “As cricket’s footprint expands, our narrative of bridging fans to this beloved sport becomes ever more critical. This partnership aims to reinforce Willow’s position as the go-to cricket broadcasting hub as we connect further with the advertisers, distributors and fans.”

Willow is devoted to nourishing the cricket culture in North America, offering extensive coverage of major cricket events worldwide. Its exclusive broadcasting agreements with notable cricket boards ensure fans have uninterrupted access to significant tournaments and matches.

Once the national game of the United States, Cricket is now played by millions of people in 92 countries ranging from here in the US, to the Caribbean, Europe, Africa and South Asia. An 1844 cricket match between the United States and Canada was the first international sporting event in the modern world, predating the revival of the Olympic Games by more than 50 years.

“We are so excited to see the Olympics adding Cricket as an official sporting match to their Games. Here’s what I just learned: Cricket is a match, not a game; the player is a batsman, not a batter, and a ball whacked over a fence is a "six," not a home run. There may be a baseball diamond, but the action on the field—sorry, the pitch—is cricket. I guess you can tell how excited we are to embrace this new – yet at the same time, historic sport,” said Bob Gold, President of Bob Gold & Associates.

BG&A provides uniquely tailored strategies for a full spectrum of communication needs in today’s digital-first world. The company works closely with tech companies and other clients to develop customized, comprehensive, results-oriented, and data-driven campaigns to expand share of voice and develop new media relationships. Unique to the agency, its proprietary BG&A Insight™ approach creates proactive, personalized, and effective media relations campaigns that are Specific, Measurable, Achievable, Replicable, and Timely.

About Willow

In the United States and Canada, Willow is the destination for cricket enthusiasts, providing extensive live and on-demand coverage of cricket events from across the globe. With exclusive broadcasting rights to major cricket boards, Willow is committed to promoting cricket’s heritage and future.

Willow is the official broadcaster of various cricket Boards, including The International Cricket Council (ICC), Indian Premier League (IPL), Major League Cricket (MLC), BCCI, Cricket Australia, England Cricket Board, Cricket South Africa, Pakistan Cricket Board, Big Bash League (BBL), Women's Big Bash League (WBBL), Pakistan Super League (PSL), Caribbean Premier League (CPL), and others.

Willow's satellite, cable and IPTV affiliates are major television providers in the United States including DISH, Sling, Fios, Spectrum, Xfinity, Optimum, DIRECTV, DIRECTV Stream and others. Willow offers an unparalleled viewing experience featuring live HD quality streaming, interactive video scorecards and statistics, available on all Browsers and Operating Systems, across a multitude of devices. Its Direct to Consumer App can be downloaded onto any mobile device or connected TV, including Apple TV, Roku, Samsung, Amazon Fire TV, Xbox One, Android TV, Chromecast, Google TV and many more. For more information, visit www.willow.tv.

About Bob Gold & Associates

Founded in 1997 by Cable TV Pioneer and Public Relations Society of America (PRSA LA) 2019 Communications Professional of the Year, Bob Gold has created an agency that specializes in the space where technology meets entertainment and enterprise utility. Recognized for its creative and comprehensive approach for its clients, Bob Gold & Associates was named to the first annual Forbes America’s Best PR Agencies List for 2021. The company was ranked among the top 100 5-star agencies nationwide.

Since its founding, Bob Gold & Associates has launched and helped grow 25 TV sports networks, numerous streaming services and worked with nearly every major Communications Service provider and industry association in the United States. A co-founder of a leading international association of independently owned hi-tech PR agencies, WIN PR Group, BG&A provides its clients with immediate international resources for one-time projects or on-going campaigns. Gold is also a published author of a popular children’s picture book, The Shiny Penny. For more information, please visit www.bobgoldpr.com.

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Industry-leading PR & marketing firm Bob Gold & Associates partners with cricket broadcaster Willow to boost its presence as the sport gains traction in the U.S. #Cricket #SportsBroadcasting #Willow #BobGoldPR