Ritani, the direct-to-consumer fine jewelry brand known for its transparent pricing and handcrafted designs, proudly announces a major milestone: 200,000 custom engagement rings made in New York.

NEW YORK CITY, NEW YORK / ACCESS Newswire / August 8, 2025 / This achievement underscores Ritani's commitment to craftsmanship, local production, and a personalized customer experience. Every ring is made-to-order, with diamonds hand-selected by in-house gemologists and set by expert jewelers in Ritani's White Plains, New York workshop.

"This milestone isn't just about numbers-it's about trust," said Ria Papasifakis, Chief Revenue Officer of Ritani. "Each of those 200,000 rings represents someone's love story. We're honored to be a part of that moment and proud to have done it our way: handcrafted, honest, and made in New York."

At a time when much of the jewelry industry outsources production, Ritani has maintained a U.S.-based operation to ensure quality control, faster turnaround times, and a deeper connection between customer and creator. From virtual consultations with gemologists to CAD previews and real-time updates, Ritani's process empowers customers to be part of the design journey from start to finish.

Key differentiators behind Ritani's success include:

• Transparent pricing, with diamond costs, markups, and labor fully disclosed

• Side-by-side natural vs. lab diamond comparisons, with over 200,000 certified options

• Customization tools allowing shoppers to design rings by shape, style, and budget

• Dedicated support from gemologists and design consultants, available online or via phone

The 200,000th ring-a 2.27 carat marquise-cut diamond set in 18kt yellow gold was crafted for a happy couple earlier this month.

"As engagement season approaches, we're doubling down on what makes us different: transparency, customization, and American craftsmanship," said Papasifakis. "We're not just selling rings-we're creating heirlooms."

Shop Ritani's engagement ring collection, or create a unique custom engagement ring using their ring studio.

Contact Information

Marisa Delatorre
Senior Director of Communications
marisad@ritani.com
(888) 974-8264

SOURCE: Ritani