The four-week campaign attracted over 3.6 million players and the Cowboys received 56.6 million impressions for their brand

FRISCO, TEXAS / ACCESS Newswire / November 18, 2025 / Zoned, a GameSquare Company (NASDAQ: GAME) announced today a highly successful world building campaign for the Dallas Cowboys. As part of the campaign, the Dallas Cowboys leveled up their presence in gaming with a landmark Fortnite collaboration, bringing the iconic Cowboys Star and brand into custom creative maps inside Fortnite. Powered by Lenovo and in partnership with Zoned, this activation represented a bold step in engaging the next generation of Cowboys fans in an interactive way. Watch the trailer HERE.

The four-week campaign attracted over 3.6 million players and the Cowboys received 56.6 million impressions for their brand. The campaign began on October 3, and featured a month-long takeover across four fan-favorite Fortnite Creative maps, each debuting on a different date. Maps included:

• Secret Red vs. Blue - featuring Cowboys logos and banners in the arena, custom gear like a backpack and helmet power-up, and even a throwable football weapon

• Fortnite Finishers FFA - featuring custom Cowboys finishing moves, unlockable jerseys, and other Cowboys branding

• Speed Realistic 2v2 - repping the Cowboys with branded arenas, team takeovers, and custom loadouts

• Zombie Escape Tag - set in an apocalyptic Cowboys stadium with branded helmets and hats and MVP moments powered by the Dallas Cowboys

"At Zoned, we build campaigns that are focused on engaging the target audience where they organically spend their time," said Carlos Tovar, President of Zoned. "Fortnite has become a social hub for young football fans and we're thrilled to partner with the Cowboys to bring the energy of this team to fans through this new lens. Together, we're creating an interactive experience for Fortnite fans and Cowboys fans alike."

Together, the Cowboys, Zoned and Lenovo continue to blend sports tradition with digital innovation, creating signature experiences for fans inside Fortnite. By pairing the Cowboys' iconic brand with Zoned's creative expertise, the partnership ensures players encounter authentic, football-inspired moments throughout the game.

This historic collaboration marks the Cowboys' continued expansion into the gaming space, underscoring the organization's commitment to fan engagement across a wide array of platforms. For updates and access to the collaboration, fans can follow announcements on the Cowboys' social media channels and on the Cowboys United app.

About ZONED:
ZONED is a marketing firm built to move the internet forward. Powered by chronically online strategists, creatives, and niche experts, we help brands authentically connect with their audiences by decoding consumer behavior and identifying hot pockets of culture that create early adaptor advantages. Our team draws from mixed backgrounds of gaming, music and sports that allows Zoned campaigns to cover all corners of the internet. Using our combined experience, we work to create unique cultural crossover opportunities that will leave a footprint on the digital landscape.

ZONED doesn't follow culture, we help create it. For more information - visit www.zoned.gg.

About GameSquare Holdings, Inc.
GameSquare (NASDAQ: GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Information
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Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations
Alana Battaglia / The Untold
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.