Underground hip-hop artist and South Central native Rolondo Rich has officially unveiled his latest body of work — “The Rich Tape”, a gritty, triumphant, 7-track EP now streaming on Apple Music, Tidal, Spotify, and YouTube/VEVO. The project is paired with seven brand-new visuals, reinforcing Rolondo's cinematic storytelling approach and his relentless rise in the hip-hop game. With the fast-rising lead single “Running Up Levels” capturing ears and hearts, Rolondo Rich is making it clear: 2025 belongs to him.
Following the success of his critically praised debut album Rich Dreams, Rolondo is back with "The Rich Tape", released independently on his imprint label, SupaStar Entertainment. Known for his bold lyricism and raw storytelling, Rolondo continues to redefine what it means to be an artist rising from the heart of Compton and South Central LA. In his own words, "They not like us… We Compton and South Central babies getting it out of the mud gracefully.”
A Visual Power Play: 7 Music Videos, One Statement
Rolondo has taken his signature visual storytelling to new heights, releasing seven official videos to accompany The Rich Tape. Each video adds depth, context, and flavor to his bars — cinematic extensions of his world and message.
View the explosive “Running Up Levels” music video here: Watch Now on Apple Music.
This isn’t a roll-out — it’s a movement. The seamless execution of back-to-back video drops shows not just hustle, but meticulous intent and artistic vision.
The Rich Tape: Elevating Grit into Gold
With The Rich Tape, Rolondo presents a collection of records that carry the same DNA that made Rich Dreams an underground favorite — perseverance, purpose, and powerful production. Every track builds on his message of growth and hunger, set against the backdrop of real-life experience in South Central LA.
The EP is a raw reflection of Rolondo’s life, yet universal in its reach. Whether it’s the anthem-like “Running Up Levels” or deeper cuts that reveal the mind of a man determined not just to survive but to thrive, The Rich Tape reaffirms that Rolondo is no fluke — he’s here for the long run.
From “Rich Dreams” to “WE ON” — Momentum Unmatched
Rolondo’s debut project, Rich Dreams, set the tone — praised for its raw emotion and cultural weight. Tracks like “Break Bread” and “All Around the World” resonated far beyond the West Coast, showcasing his ability to pair anthemic hooks with thought-provoking bars.
Then came “WE ON”, a declaration of relentless ambition and survival — Rolondo’s own war cry. The track cemented his status as a powerful new voice in hip-hop, balancing mainstream appeal with underground authenticity.
A Sound and Vision That Can’t Be Ignored
Rolondo Rich is more than a rapper — he’s a storyteller, filmmaker, and voice for the voiceless. His visuals, whether it’s “Break Bread” or “All Around the World,” reflect not only the streets of South Central but the dreams that rise from them. Every frame, every bar, is an act of truth-telling.
Where others chase trends, Rolondo builds substance. Where others aim for viral, he aims for timeless.
South Central Roots. Global Reach.
Born and raised in South Central, Rolondo’s work is a product of the environment and the vision to escape it. His music is grimy, graceful, and grounded in purpose. His lyrics reflect the highs and lows of street life, without glorifying the struggle — instead, he offers listeners a blueprint for perseverance.
From underground hits like “Ima Send Me Ahh” to bold drops like “The Hood Premiere”, Rolondo has built a brand of music that resonates with the streets while reaching for the stars.
A Vision for 2025 and Beyond
Rolondo Rich is not slowing down. With The Rich Tape officially out, he has more visuals and singles already in the chamber, promising to make 2025 a landmark year in his journey. His relentless creativity, business acumen, and storytelling prowess have made him one of the most promising independent artists to watch.
Stream “The Rich Tape” Now.
Listen to the “Running Up Levels”
Follow Rolondo Rich on Instagram
About Rolondo Rich
Rolondo Rich is an emerging hip-hop artist, visionary, and storyteller from South Central Los Angeles. Through unfiltered lyrics, powerful visuals, and an unwavering commitment to authenticity, Rolondo has carved out a space in the underground scene as a voice of both the struggle and the grind. His music captures the realities of life in the streets while offering hope, hustle, and heart.
To learn more about Rolondo Rich visit: rolondorich.com
Media Contact
Company Name: SupaStar Entertainment
Contact Person: Rolondo Rich
Email: Send Email
City: Los Angeles
State: California
Country: United States
Website: rolondorich.com
