================================================================================ SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ----------------- FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): JUNE 1, 2004 ----------------- ADVANCED MARKETING SERVICES, INC. (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER) DELAWARE 0-16002 95-3768341 (STATE OR OTHER JURISDICTION OF (COMMISSION FILE NUMBER) (I.R.S. EMPLOYER INCORPORATION) IDENTIFICATION NO.) 5880 OBERLIN DRIVE 92121 SAN DIEGO, CALIFORNIA (ZIP CODE) (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) -------------------- REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE: (858) 457-2500 N/A (FORMER NAME OR FORMER ADDRESS, IF CHANGED SINCE LAST REPORT) ----------------- ITEM 5. OTHER EVENTS AND REGULATION FD DISCLOSURE On June 1, 2004, the Board of Directors of Advanced Marketing Services, Inc. (the "Company"), a Delaware corporation, accepted the resignation of Michael M. Nicita as a Director. The Board of Directors previously accepted Mr. Nicita's resignation as President and Chief Executive Officer of the Company on April 12, 2004. The number of the Company's directors has been reduced to eight. -2- SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. ADVANCED MARKETING SERVICES, INC. Date: June 9, 2004 By: /s/Bruce C. Myers ---------------------------------- Bruce C. Myers Executive Vice President and Chief Financial Officer -3-