SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D. C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(a) (Amendment No. ______) HOOVER'S, INC. (Name of Issuer) Common Stock, Par Value $0.01 Per Share (Title of Class of Securities) 439321100 (CUSIP Number) David J. Lewinter, Esq. Senior Vice President, General Counsel and Corporate Secretary The Dun & Bradstreet Corporation 103 JFK Parkway Short Hills, NJ 07078 (973) 921-5500 (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications) With a Copy to: John Owen Gwathmey, Esq. Hunton & Williams Riverfront Plaza, East Tower 951 East Byrd Street Richmond, VA 23219 (804) 788-8200 December 5, 2002 (Date of Event Which Requires Filing of This Statement) If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following box [ ]. Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Rule 13d-7 for other parties to whom copies are to be sent. (continued on following pages) (Page 1 of 7 Pages) CUSIP NO. 439321100 13D Page 2 of 7 Pages --------- -------------------------------------------------------------------------------- 1. Names of Reporting Persons The Dun & Bradstreet Corporation I.R.S. Identification Nos. of Above Persons (entities only). I.R.S. ID No.: 22-3725387 -------------------------------------------------------------------------------- 2. Check the Appropriate Box if a Member of a Group* (a) [_] (b) [_] -------------------------------------------------------------------------------- 3. SEC Use Only -------------------------------------------------------------------------------- 4. Source of Funds* SC, WC -------------------------------------------------------------------------------- 5. Check box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) [_] -------------------------------------------------------------------------------- 6. Citizenship or Place of Organization Delaware -------------------------------------------------------------------------------- 7. Sole Voting Power NUMBER OF None SHARES ----------------------------------------------------------- BENEFICIALLY 8. Shared Voting Power OWNED BY 5,587,042 EACH ----------------------------------------------------------- REPORTING 9. Sole Dispositive Power PERSON None WITH ----------------------------------------------------------- 10. Shared Dispositive Power None -------------------------------------------------------------------------------- 11. Aggregate Amount Beneficially Owned by Each Reporting Person 5,587,042 -------------------------------------------------------------------------------- 12. Check box if the Aggregate Amount in Row (11) Excludes Certain Shares* [_] -------------------------------------------------------------------------------- 13. Percent of Class Represented by Amount in Row (11) 35.9% -------------------------------------------------------------------------------- 14. Type of Reporting Person* CO -------------------------------------------------------------------------------- *See instructions before filling out! (Page 2 of 7 Pages) Item 1. Security and Issuer. This Statement on Schedule 13D (this "Statement") relates to the common stock, par value $0.01 per share (the "Common Stock"), of Hoover's, Inc., a Delaware corporation (the "Issuer"). The Issuer's principal executive offices are located at 5800 Airport Boulevard, Austin, Texas 78752. Item 2. Identity and Background. (a) - (c), (f) This Statement is being filed by The Dun & Bradstreet Corporation, a Delaware corporation ("D&B"), with its principal business and principal office located at 103 JFK Parkway, Short Hills, New Jersey 07078. D&B provides information, tools and expertise to help customers manage credit exposure, find profitable customers and manage suppliers efficiently. The name, present principal occupation or employment, and the name and principal business of any corporation or other organization in which such employment is conducted, and the citizenship of each executive officer and director of D&B as of the date hereof is set forth on Schedule A hereto, which is incorporated herein by reference. (d) - (e) During the last five years, neither D&B nor, to its knowledge, any of the persons listed on Schedule A hereto (i) has been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors), or (ii) was a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws. Item 3. Source and Amount of Funds or Other Consideration. D&B, Duns Investing IX Corporation, a Delaware corporation and wholly-owned subsidiary of D&B ("Merger Sub"), and the Issuer have entered into an Agreement and Plan of Merger, dated as of December 5, 2002 (the "Merger Agreement"), pursuant to which Merger Sub will be merged with and into the Issuer (the "Merger"), with the Issuer as the surviving corporation (the "Surviving Corporation"). As a condition and inducement to D&B entering into the Merger Agreement, Media General, Inc., Warner Books Multimedia Corp. and all directors and executive officers of the Issuer (collectively, the "Principal Stockholders") entered into Voting Agreements, dated as of December 5, 2002 (collectively, the "Voting Agreements"), with D&B, the Issuer and Merger Sub. The Voting Agreements relate to 5,587,042 shares of Common Stock owned by the Principal Stockholders (collectively, the "Shares"). D&B did not pay any additional consideration to the Principal Stockholders in connection with the execution and delivery of the Voting Agreements. Pursuant to the Voting Agreements, the Principal Stockholders have agreed to vote the Shares (i) in favor of the Merger and each of the other transactions contemplated by the Merger Agreement and (ii) against the following actions (other than the Merger and the transactions contemplated by the Merger Agreement): (A) any Acquisition Proposal (as defined in Section 5(a)(v) of the Voting Agreements) or (B) any other action that is intended, or could reasonably be expected, to materially impede, interfere with, delay, postpone, discourage or adversely affect the consummation of the Merger or the transactions contemplated by the Merger Agreement (each, an "Alternate Proposal"). (Page 3 of 7 Pages) Pursuant to the Voting Agreements, each of the Principal Stockholders have also irrevocably granted to and appointed David J. Lewinter and Sara Mathew, or either of them in their respective capacities as officers of Merger Sub, with full power of substitution (each, and their substitutes, a "Proxy"), as attorneys and proxies to vote all Shares on (i) all matters regarding the Merger and each of the other transactions contemplated by the Merger Agreement and the Voting Agreement and (ii) any Alternate Proposal as to which each Principal Stockholder is entitled to vote at a meeting of stockholders of the Issuer, or to which each Principal Stockholder is entitled to express consent or dissent to corporate action in writing without a meeting, in the Proxy's absolute, sole and binding discretion. The Voting Agreements terminate upon the first to occur of (i) the termination of the Merger Agreement in accordance with its terms, including without limitation, in connection with the Issuer entering into a binding written agreement that the Issuer's board has concluded is a Superior Proposal (as defined in the Merger Agreement), (ii) the Effective Time (as defined in the Merger Agreement) or (iii) July 1, 2003. The Merger Agreement and the form of Voting Agreement are included as Exhibits 1 and 2, respectively, to this Statement, and incorporated herein by this reference. Item 4. Purpose of Transaction. (a) - (b) The purpose of the Voting Agreements is to facilitate the Merger pursuant to the Merger Agreement. The information set forth in Item 3 is incorporated in this Item 4 by reference. Pursuant to the terms of the Voting Agreements, any shares of Common Stock acquired by a Principal Stockholder after the date of the Voting Agreements and during the term of the Voting Agreements will be subject to the Voting Agreements. Accordingly, any such acquisition of shares of Common Stock by any Principal Stockholder may result in D&B being deemed to acquire beneficial ownership of additional shares of Common Stock. (c) Not applicable. (d) Upon the consummation of the Merger, the existing directors of Merger Sub shall become the directors of the Surviving Corporation, until their resignation or removal or until their successors are duly elected and qualified. The existing directors of Merger Sub are David J. Lewinter, Daniel S. Miller and Roxanne E. Parker. In addition, upon the consummation of the Merger, the number of directors of the Surviving Corporation shall be reduced to three and the board of directors shall no longer be staggered. The officers of Merger Sub shall become the officers of the Surviving Corporation, until their resignation or removal or until their respective successors are duly elected and qualified. (e) Other than as a result of the Merger described in Item 3 above, not applicable. (f) Not applicable. (g) Upon the consummation of the Merger, the Certificate of Incorporation of the Surviving Corporation shall be amended to read in its entirety as set forth in Exhibit 3 to this Statement, which is incorporated herein by reference, and, as so amended, shall be the Certificate of Incorporation of the Surviving Corporation until thereafter changed or amended. Upon consummation of the Merger, the Bylaws of the Surviving Corporation shall be amended and restated to conform to the bylaws of Merger Sub, as in effect immediately prior to the Merger, until thereafter changed or amended. (Page 4 of 7 Pages) (h) - (i) Upon the consummation of the Merger, the Common Stock will be delisted from The Nasdaq Stock Market Inc. and will become eligible for termination of registration pursuant to Section 12(g)(4) of the Securities Exchange Act of 1934, as amended. (j) Other than as described above, D&B currently has no plans or proposals that relate to, or would result in, any of the matters listed in Items 4(a) - (i) of Schedule 13D (although D&B reserves the right to develop such plans or proposals). Item 5. Interest in Securities of the Issuer. (a) - (b) Pursuant to the Voting Agreements, D&B shares with the Principal Stockholders the power to vote or direct the vote of 5,587,042 shares of Common Stock with respect to the matters described in Item 3 above. The Shares constitute approximately 35.9% of the issued and outstanding shares of Common Stock as of November 30, 2002 (as represented by the Issuer in the Merger Agreement). Except with respect to the matters described in Item 3 above, the Principal Stockholders retain sole power to vote or direct the vote of the Shares. D&B does not have any power to dispose or direct the disposition of any of the Shares and disclaims beneficial ownership of the Shares. The filing of this Statement shall not be an admission that D&B is, for purposes of Section 13(d) or Section 13(g) of the Securities Exchange Act of 1934, as amended, the beneficial owner of any securities covered by this Statement. (c) Except for the information set forth in Item 3, which is incorporated in this Item 5 by reference, there have been no transactions by D&B or, to its knowledge, any person named on Schedule A hereto, in the Common Stock during the past 60 days. (d) Not applicable. (e) Not applicable. Item 6. Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer. Other than as described in Items 3, 4 and 5 and the agreements incorporated herein by reference and set forth as exhibits hereto, to the knowledge of D&B, there are no contracts, arrangements, understandings or relationships (legal or otherwise) among the persons named in Item 2 and between any such person and any person with respect to any securities of the Issuer, including, but not limited to, the transfer or voting of any of the securities, finder's fees, joint ventures, loan or option arrangements, puts or calls, guarantees of profits, division of profits or loss, or the giving or withholding of proxies. Item 7. Material to be Filed as Exhibits. (1) Agreement and Plan of Merger, dated as of December 5, 2002, by and among The Dun & Bradstreet Corporation, Duns Investing IX Corporation and Hoover's, Inc. (2) Form of Voting Agreement, dated as of December 5, 2002, by and among the Principal Stockholders, The Dun & Bradstreet Corporation, Duns Investing IX Corporation and Hoover's, Inc. (3) Form of Certificate of Incorporation of the Surviving Corporation. (Page 5 of 7 Pages) SIGNATURES After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. THE DUN & BRADSTREET CORPORATION December 10, 2002 /s/ DAVID J. LEWINTER ------------------------------------ David J. Lewinter Senior Vice President, General Counsel and Corporate Secretary (Page 6 of 7 Pages) EXHIBIT INDEX Exhibit No. Description ----------- ----------- (1) Agreement and Plan of Merger, dated as of December 5, 2002, by and among The Dun & Bradstreet Corporation, Duns Investing IX Corporation, and Hoover's, Inc. (Incorporated by reference to Exhibit 2.1 to the Current Report on Form 8-K of Hoovers, Inc., dated December 5, 2002). (2) Form of Voting Agreement, dated as of December 5, 2002, by and among the Principal Stockholders, The Dun & Bradstreet Corporation, Duns Investing IX Corporation, and Hoover's, Inc. (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K of Hoover's, Inc., dated December 5, 2002). (3) Form of Certificate of Incorporation of the Surviving Corporation (filed herewith). (Page 7 of 7 Pages) SCHEDULE A Executive Officers and Directors of The Dun & Bradstreet Corporation The following is a list of the executive officers and directors of The Dun & Bradstreet Corporation, setting forth the present principal occupation or employment and the name and principal business of any corporation or other organization in which such employment is conducted for each such person. Unless otherwise indicated, all executive officers and directors listed below are citizens of the United States. Executive Officers of D&B Name Position Business Address Steve W. Alesio President, Chief Operating Officer and Director 103 JFK Parkway Short Hills, NJ 07078 Patricia A. Clifford Vice President-Human Resources 103 JFK Parkway Short Hills, NJ 07078 Bruno de la Riviere* Senior Vice President-Europe 50-100 Holmers Farm Way Buckinghamshire HP124UL United Kingdom Charles E. Gottdiener Vice President-Strategy & Business 103 JFK Parkway Short Hills, NJ 07078 Cynthia B. Hamburger Senior Vice President and Chief Technology 103 JFK Parkway Officer Short Hills, NJ 07078 Ronald D. Klausner Senior Vice President-U.S. Sales 103 JFK Parkway Short Hills, NJ 07078 Lawrence M. Kutscher Vice President-eBusiness Solutions 103 JFK Parkway Short Hills, NJ 07078 David J. Lewinter Senior Vice President, General Counsel, and 103 JFK Parkway Corporate Secretary Short Hills, NJ 07078 Allan Z. Loren Chairman and Chief Executive Officer 103 JFK Parkway Short Hills, NJ 07078 Sara S. Mathew** Senior Vice President and Chief Financial 103 JFK Parkway Officer Short Hills, NJ 07078 Amy B. McIntosh Senior Vice President-Global Marketing and 103 JFK Parkway Product Solutions Short Hills, NJ 07078 Name Position Business Address Vicki P. Raeburn Senior Vice President-Data and Operations 103 JFK Parkway Short Hills, NJ 07078 Mary Jane Raymond Vice President and Controller 103 JFK Parkway Short Hills, NJ 07078 Peter J. Ross Senior Vice President-Human Resources 103 JFK Parkway Short Hills, NJ 07078 * Mr. de la Riviere is a citizen of France. ** Ms. Mathew is a citizen of India. Directors of D&B Name Position Present Principal Business Address Occupation John W. Alden Director Retired Vice Chairman - 103 JFK Parkway United Parcel Service, Inc Short Hills, NJ 07078 Steve W. Alesio President, Chief Operating President, Chief 103 JFK Parkway Officer and Director Operating Officer and Short Hills, NJ Director - The Dun & 07078 Bradstreet Corporation Ronald L. Kuehn, Jr. Director Retired Chairman of the 103 JFK Parkway Board - El Paso Short Hills, NJ Corporation 07078 Allan Z. Loren Chairman, Chief Executive Chairman, Chief Executive 103 JFK Parkway Officer and Director Officer and Director - Short Hills, NJ The Dun & Bradstreet 07078 Corporation Victor A. Pelson Director Senior Advisor -UBS 103 JFK Parkway Warburg LLC Short Hills, NJ 07078 Sandra E. Peterson Director Senior Vice 103 JFK Parkway President-Health Short Hills, NJ Businesses - Medco Health 07078 Solutions, Inc. Michael R. Quinlan Director Chairman Emeritus - 103 JFK Parkway McDonald's Corporation Short Hills, NJ 07078 Frederic V. Salerno Director Retired Vice Chairman and 103 JFK Parkway Chief Financial Officer - Short Hills, NJ Verizon Communications, 07078 Inc. Naomi O. Seligman Director Senior Partner - Ostriker 103 JFK Parkway von Simson Short Hills, NJ 07078