Beverly C.Chell
     Vice Chairman


                  PRIMEDIA

                  PRIMEDIA INC.
                  745 Fifth Avenue
                  New York, NY 10151
                  Tel 212 745 0101
                  Fax 212 745 0199
                  Email bchell@primedia.com



         May 1, 2002

         Dear Shareholder:

         You should have received our Proxy Statement dated April 29, 2002
         recently. I am writing to point out one error in that Proxy Statement
         which has now been revised.

         On page 15, in the third paragraph, we disclose information relating to
         exchanges of the Company's Common Stock for the Company's outstanding
         preferred stock. The second sentence of this paragraph has now been
         revised to read (the revision is underlined): "Through April 3, 2002,
         the Company had exchanged $62,066,400 of redemption value of its
         preferred stock for 11,758,797 shares of its Common Stock; the
         equivalent of selling Common Stock at an average per share price of
         $5.28." The erroneous Proxy Statement you received indicated this
         equivalent per share price was $3.22, a number that represents the
         market value of the Common Stock on the days when these exchanges took
         place. In other words, Common Stock with a market value of $3.33 per
         share was effectively sold at $5.28 per share.

         I wanted to highlight this revision for you because these exchanges
         have reduced our preferred stock redemption obligations by $62,066,400
         and our annual preferred cash dividend by nearly $6 million, which
         represent positive steps toward our goal of reducing the Company's
         payment obligations.

         Sincerely,


         /s/ Beverly C. Chell

         Beverly C. Chell
         Vice Chairman and Secretary