SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8 - K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of Earliest event reported): June 8, 2004
BRAVO! FOODS INTERNATIONAL CORP.
(Exact name of registrant as specified in its amended charter)
Delaware 0-20549 62-1681831
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(State or other jurisdiction of (Commission (I.R.S. Employer
incorporation or organization) File Number) Identification No.)
11300 US Highway 1, Suite 202
North Palm Beach, Florida 33408 USA
(Address of principal executive offices)
(561) 625-1411
Registrant's telephone number
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(Former name or former address if changed since last report)
Item 9. Regulation FD Disclosure
Contemporaneous with the filing of this Form 8-K, the Company released
to its shareholders and others who had expressed an interest in receiving
Company updates, and posted in its website at www.bravobrands.com, a June
2004 corporate update letter, which discusses the launch of the Company's
new products and describes the strategic marketing position plans of the
Company for these products for 2004. The text of the update letter follows:
Bravo! Foods International Corp. Update.
06/07/04
The much anticipated launch of the Ultimate Slammers(R) Milkshake line began
in late May.
June shipments are expected to exceed 1 million units to grocery, c-stores
as well as 26 distributors handling our products across the United States.
The highest regional concentration is in the Southwest, Midwest, Northwest
and Eastern United States.
The initial orders shipped to 7-Eleven began arriving to their stores during
the last two weeks of May. As of this writing, Slammers(R) are actually on
the shelves in about 2,500 stores across the country. The store count in the
northwest is expected to increase significantly after McLane begins shipping
this week. We anticipate that we will penetrate over 3,500 of the domestic
7-Eleven stores by June 30th.
Super Target has been featuring Slammers(R) in both their traditional dairy
case as well as their most cherished real estate in the chilled cooler at
the check out counter. We are pleased to report that same store sales have
grown weekly with all 5 flavors performing well, once again demonstrating
that Slammers(R) are able to differentiate themselves from the traditional
profile of single served flavored milk. While other major brands settle for
chocolate representing over 70% of their sales, the Slammers line at Super
Target is selling 37% Spider-Man Chocolate Web. The balance of sales in the
line is balanced nicely between the Hulk Cookies and Green at 22%, Daredevil
Strawberry at 15%, Captain America Blue Vanilla at 15% and Wolverine Caramel
at 11%. Experience has taught us that consumers demand the diversity of our
line, and Bravo! continues to demonstrate to the trade that we are not just
a "me too" line of flavored milk. Slammers(R) adds excitement and variety to
the dairy case that the consumer appreciates, ultimately generating those
critically important "marginal sales" for the stores.
[Pie Chart Graphic]
Slammers(R) are shipping to a variety of stores across the country this
month. While most accounts typically take products system wide, there are
many chains that use regional buying strategies. Therefore, it is possible
that some names mentioned here are carrying Slammers(R) nationally, while
others are in one or more regions. Please contact me directly if you have
specific questions about a national chain and the availability of
Slammers(R) in a particular region at (roy.warren@bravobrands.com). In the
Northeast, we are shipping to A&P, Shoprite, White Rose, Duane Reed,
Krasdale, Gristede, Foodtown, Kings, Met Foods, Pioneer, Pathmark, Mars, C&S
Metro, Beyer Farms, Stephenson Wholesale and Grocers Supply. Moving down the
east coast, Slammers(R) are shipping to Bruno's, Bi-Lo, Food Lion and
finally Albertson's. We are shipping to 2 major distributors in the Chicago
area, with White Hen being the first major chain in Chicago to take our
line. Distributors handling the up-and-down-the-street business include
Dutch Farms and La Bodega. We are shipping Southern California stores like
Ralph's and Von's along with two distributors, Associated Grocers and DPI
West. We are shipping to Bashes in Arizona and to HEB and Albertsons in
Texas.
We are proud to announce Bravo's largest single order in our company's
history with the shipment of over 34,000 cases (414,000 units) of
Slammers(R) to Wal-Mart Super Centers nationwide. This is currently a one
time trial buy, and we are obviously very hopeful that there is more to come
with Wal-Mart. The results to date at Super Target provide further rationale
behind our expectations for positive results at Wal-Mart Super Centers.
The efforts by our international agent continue to bear fruit as we attract
interest in many new regions of the world for our products. Negotiations
here take time as we usually need to develop relations with both retailers
and processors to produce and deliver the products; however we are very
encouraged by the number of processors considering our brands at this point
and look forward to launching Slammers(R) products this summer in Puerto
Rico and Mexico. Early indications in the Middle East are very encouraging
with our partner, Sadafco, reordering kits on Friday May 28th.
This is a very exciting and intense time for us at Bravo! as we all feel the
momentum provided our company from the launch of the Marvel Ultimate
Slammers(R) Milkshakes. We also look forward to the immediate launch of our
next line of nutritionally fortified flavored milk products to ship this
summer. Slim Slammers(R) is the nation's first no-sugar-added flavored milk
featuring nutritional claims that no competitive brand has. Slim Slammers(R)
boasts half the carbs, calories and fat of the leading brand of flavored
milk, while providing all the great taste and nutrition that consumers have
come to expect from the Slammers(R) brand. Look for Slim Slammers(R) in your
market in July.
Thank you for your continued interest in Bravo! Foods International Corp. We
will update this page regularly and are always happy to hear from you. Feel
free to call me, Ben Patipa or Mike Edwards anytime at 877-625-1411 in our
offices in North Palm Beach Florida.
Roy G. Warren, CEO.
Signatures
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
Bravo! Foods International Corp.
Date: June 9, 2004 By: /s/ Roy G. Warren
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Roy G. Warren,
Chief Executive Officer