Free Writing Prospectus

Free Writing Prospectus Filed Pursuant to Rule 433

Registration No. 333-181377

Supplementing the Preliminary Prospectus Supplement dated

February 11, 2013 (To Prospectus dated May 14, 2012)

$650,000,000

Kellogg Company

$250,000,000 Floating Rate Senior Notes due 2015

$400,000,000 2.750% Senior Notes due 2023

Pricing Term Sheet

February 11, 2013

 

Issuer:    Kellogg Company
Trade Date:    February 11, 2013
Settlement Date:    February 14, 2013 (T+3)
Ratings:*    Moody’s — Baa1 (Negative Outlook)
   S&P — BBB+ (Negative Outlook)
   Fitch — BBB+ (Negative Outlook)
Joint Book-Running Managers:   

Deutsche Bank Securities Inc.

Morgan Stanley & Co. LLC

Wells Fargo Securities, LLC

Co-Managers:    Barclays Capital Inc.
   Citigroup Global Markets Inc.
   C.L. King & Associates, Inc.
   Fifth Third Securities, Inc.
   HSBC Securities (USA) Inc.
   J.P. Morgan Securities LLC
   Merrill Lynch, Pierce Fenner & Smith
                         Incorporated
   Mizuho Securities USA Inc.
   PNC Capital Markets LLC
   Rabo Securities USA, Inc.
   SunTrust Robinson Humphrey, Inc.
   The Williams Capital Group, L.P.
   U.S. Bancorp Investments, Inc.
Floating Rate Senior Notes due 2015
Principal Amount:    $250,000,000
Maturity Date:    February 13, 2015
Interest Payment Dates:    Quarterly on May 13, August 13, November 13 and February 13
First Interest Payment Date:    May 13, 2013
Spread to LIBOR:    23 bps
Designated LIBOR Page:    Reuters Screen LIBOR 01 Page
Index Maturity:    Three months
Interest Reset Period:    Quarterly
Interest Reset Dates:    May 13, August 13, November 13 and February 13

Initial Interest

Determination Date:

   February 12, 2013
Interest Determination Date:    Second London banking day prior to Interest Reset Date
Day Count Convention:    Actual/360, Modified Following Business Day
Price to Public:    100.000%
CUSIP:    487836 BK3


2.750% Senior Notes due 2023
Principal Amount:    $400,000,000
Maturity Date:    March 1, 2023
Coupon (Interest Rate):    2.750%
Yield to Maturity:    2.820%
Spread to Benchmark:    T + 87.5 bps
Benchmark:    UST 1.625% due November 15, 2022
Benchmark Price and Yield:    97-5+; 1.945%
Interest Payment Dates:    March 1 and September 1, beginning September 1, 2013
Make-Whole Call:    At any time at a discount rate of Treasury Rate plus 15 basis points
Price to Public:    99.390%
CUSIP:    487836 BL1

 

* Note: A securities rating is not a recommendation to buy, sell or hold securities and may be subject to revision or withdrawal at any time.

The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling Deutsche Bank Securities Inc. toll-free at 1-800-503-4611, Morgan Stanley & Co. LLC toll-free at 1-866-718-1649 or Wells Fargo Securities, LLC toll-free at 1-800-326-5897.

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