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As Filed Pursuant to Rule 424(b)(3)
with the Securities and Exchange Commission
Registration No. 333-173316

PROSPECTUS

EDIETS.COM, INC.

33,068,145 Shares of Common Stock

The selling stockholders named in this prospectus are offering to sell up to 33,068,145 shares of common stock of eDiets.com, Inc., consisting of 27,972,866 shares of common stock and 5,095,279 shares of common stock issuable upon exercise of warrants. The shares of common stock and the shares of common stock issuable upon exercise of the warrants were originally issued to the selling stockholders in private placements. The selling stockholders may sell all or a portion of these shares from time to time in market transactions through any market on which our common stock is then traded, in negotiated transactions or otherwise, and at prices and on terms that will be determined by the then prevailing market price or at negotiated prices directly or through a broker or brokers, who may act as agent or as principal or by a combination of such methods of sale. The selling stockholders will receive all proceeds from the sale of the common stock offered hereby. We will not receive any of the proceeds from the sale of the common stock by the selling stockholders.

Our common stock is traded on The Nasdaq Capital Market under the symbol “DIET.” On May 18, 2011, the last reported sales price for our common stock on The Nasdaq Capital Market was $0.40 per share.

Buying shares of our common stock involves risk. See “Risk Factors” beginning on page 3 of this prospectus for information that you should consider before purchasing the common stock offered by this prospectus.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities, or passed upon the adequacy or accuracy of this prospectus. Any representation to the contrary is a criminal offense.

The date of this Prospectus is May 19, 2011.

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TABLE OF CONTENTS

 

		Page
Summary			1
Risk Factors			3
Special Note Regarding Forward-Looking Statements			3
Use of Proceeds			4
Selling Stockholders			4
Plan of Distribution			6
Where You Can Find More Information			7
Incorporation Of Certain Documents By Reference			8
Legal Matters			8
Experts			8

You should rely only on the information contained or incorporated by reference in this prospectus. Neither we nor the selling stockholders have authorized anyone else to provide you with different information. If anyone provides you with different information, you should not rely on it. The securities are not being offered in any jurisdiction where the offer or sale is not permitted. You should not assume that the information contained in this prospectus and any prospectus supplement is accurate on any date subsequent to the date set forth on the front of the document or that any information we have incorporated by reference is correct on any date subsequent to the date of the document incorporated by reference, even though this prospectus and any accompanying prospectus supplement is delivered or securities sold on a later date.

Unless otherwise stated or the context otherwise requires, the terms “we,” “us,” “our,” “eDiets” and the “Company” refer to eDiets.com, Inc. and its consolidated subsidiaries.

 

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Risk Factors

An investment in our securities involves a high degree of risk. Prior to making a decision about investing in our securities, you should carefully consider the risks described in our most recent Annual Report on Form 10-K filed with the SEC and incorporated by reference into this prospectus, as these risk factors are amended or supplemented by subsequent Quarterly Reports on Form 10-Q filed with the SEC and incorporated by reference into this prospectus. The occurrence of any of these risks could materially adversely affect our business, operating results and financial condition.

The risks and uncertainties we describe are not the only ones facing our Company. Additional risks and uncertainties not presently known to us or that we currently deem immaterial may also impair our business or operations. Any adverse effect on our business, financial condition or operating results could result in a decline in the value of the securities and the loss of all or part of your investment.

Special Note Regarding Forward-Looking Statements

This prospectus and the documents that are incorporated by reference into this prospectus contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements concern expectations, beliefs, projections, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts. Specifically, this prospectus and the documents incorporated by reference into this prospectus contain forward-looking statements regarding:

 

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our expectation that we will seek additional financial support, including through a private placement or public offering of our common stock, selling one or more lines of our business and reducing or eliminating operations;

 

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our belief regarding market demand for our products and our competitive position in our industry;

 

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our expectation that our total gross margins will improve in the future as our efforts to improve meal delivery margin are realized;

 

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our expectation that revenue streams from meal delivery will continue to become a larger share of total revenues;

 

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our belief that we can rapidly secure alternate technology infrastructure vendors if we experience an interruption in Website service;

 

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our expectations regarding implementing programs designed to enhance the privacy protection of our visitors to our Website;

 

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our expectation that we will conduct our operations in compliance with applicable regulatory requirements;

 

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our expectations regarding our advertising commitments;

 

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our expectation regarding the effect of any legal proceedings or legal inquiries on our financial condition or results of operations; and

 

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our estimates regarding certain accounting and tax matters, including the adoption of certain accounting pronouncements.

These forward-looking statements reflect our current views about future events and are subject to risks, uncertainties and assumptions. We wish to caution readers that certain important factors may have affected and could in the future affect our actual results and could cause actual results to differ significantly from those expressed in any forward-looking statement. The most important factors that could prevent us from achieving our goals, and cause the assumptions underlying forward-looking statements and the actual results to differ materially from those expressed in or implied by those forward-looking statements include, but are not limited to, the following:

 

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our ability to raise additional capital;

 

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our ability to maintain compliance with applicable regulatory requirements;

 

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our ability to maintain our listing under The Nasdaq Capital Market;

 

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our ability to attract and retain customers through advertising, and our ability to secure advertising commitments;

 

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our ability to accurately assess market demand for our products;

 

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our ability to improve our meal delivery margin and its effect on total gross margins;

 

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our ability to rapidly secure alternate technology infrastructure vendors if we experience Website service interruption;

 

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our ability to successfully implement programs designed to enhance the privacy protection of our visitors to our Website;

 

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our ability to sufficiently increase our revenues and maintain expenses and cash capital expenditures at appropriate levels;

 

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the state of the credit markets and capital markets, including the level of volatility, illiquidity and interest rates; and

 

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our ability to successfully estimate certain accounting and tax matters, including the effect on our Company of adopting certain accounting pronouncements.

Use of Proceeds

We will not receive any proceeds from the sale of common stock by any selling stockholders. All of the common stock offered by the selling stockholders pursuant to this prospectus will be sold by the selling stockholders for their own respective accounts. We have agreed to pay certain expenses in connection with the registration of the common stock being offered by the selling stockholders.

Selling Stockholders

During the past three years, the Company has entered into private placement transactions with certain of its directors and officers and other investors, pursuant to which the Company issued an aggregate of 5,377,858 shares of common stock. In connection with these private placements, the Company also issued warrants to purchase an aggregate of 5,095,279 shares of common stock. In addition, during the past year, the Company converted certain of its outstanding notes into an aggregate of 22,595,008 shares of common stock. In connection with each of the private placements, the warrant issuances and the note conversions, the Company entered into a registration rights agreement to register the shares of common stock issued, or issuable, as a result of these transactions, and this registration statement is being filed pursuant to such obligation.

We are registering for resale the shares covered by this prospectus on behalf of the stockholders named in the table below. The selling stockholders may resell, from time to time, all, some or none of the shares of our common stock covered by this prospectus as provided under the section entitled “Plan of Distribution.” However, we do not know when or in what amount the selling stockholders may offer their shares for sale under this prospectus, if at all. The selling stockholders will pay all underwriting fees, discounts and commissions, if any, incurred with respect to the registration and sale of the shares of common stock owned by the selling stockholders. The Company will bear all other costs, expenses and fees in connection with the registration and any sales of the shares. The following table sets forth:

 

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the number and percent of shares of our common stock that the selling stockholders beneficially owned prior to the offering for resale of the shares under this prospectus;

 

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the number of shares of our common stock that may be offered for resale for the account of the selling stockholders under this prospectus; and

 

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the number and percent of shares of our common stock to be beneficially owned by the selling stockholders after the offering of the resale shares (assuming all of the offered resale shares are sold by the selling stockholders).

 

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The number of shares in the column “Shares of Common Stock Included in Prospectus” represents all of the shares that the selling stockholders may offer under this prospectus. We do not know how long the selling stockholders will hold the shares before selling them or how many shares the selling stockholders will sell, if at all, and we currently have no agreements, arrangements or understandings with the selling stockholders regarding the sale of any of the resale shares.

This table is prepared solely based on information supplied to us by the selling stockholders, and assumes the sale of all of the resale shares. The applicable percentages of beneficial ownership are based on an aggregate of 66,066,822 shares of our common stock issued and outstanding on May 19, 2011, adjusted as may be required by rules promulgated by the SEC.

 

		Shares Beneficially Owned Prior to Offering								Shares of Common Stock Included in Prospectus				Shares Beneficially Owned After Offering
Selling Stockholder		Number				Percent								Number				Percent
BBS Capital Fund, L.P.			2,120,000	(1)			3.2	%			1,860,000	(1)			260,000				*
Haus Capital Fund, L.P.			585,000	(2)			1.0	%			585,000	(2)			—				—
Lee S. Isgur			1,625,045	(3)			2.4	%			745,429	(4)			879,616				1.3	%
Kevin McGrath			1,515,970	(5)			2.3	%			1,028,965	(6)			487,005				*
Prides Capital Partners, LLC			38,741,158	(7)			57.5	%			24,798,633	(8)			13,942,525				21.1	%
Kevin A. Richardson II			45,021,165	(9)			65.4	%			4,050,118	(10)			16,172,414	(11)			24.4	%

 

*	Less than 1%

Except as otherwise indicated, the address of each person named in this table is c/o eDiets.com, Inc., 1000 Corporate Drive, Suite 600, Fort Lauderdale, Florida. To our knowledge, except as otherwise indicated, beneficial ownership includes sole voting and dispositive power with respect to all shares.

 

(1)

Includes 620,000 shares of common stock issuable upon the exercise of warrants. Berke Bakay, the principal and portfolio manager of BBS Capital Fund, L.P., has voting and investment control over the shares held by BBS Capital Fund, L.P. The address for BBS Capital Fund, L.P. is Preston Park Financial Center, 4975 Preston Park Blvd., Suite 775 W, Plano, TX 75093.

 

(2)	Includes 195,000 shares of common stock issuable upon the exercise of warrants. The address for Haus Capital Fund, L.P. is Preston Park Financial Center, 4975 Preston Park Blvd., Suite 780 W, Plano, TX 75093.

 

(3)

Includes 2,000 shares held by a revocable trust of which Mr. Isgur is the trustee and beneficiary and 509,719 shares issuable upon the exercise of stock options that are vested or exercisable within sixty (60) days of May 19, 2011. Also includes warrants to purchase 208,665 shares of common stock issued during 2009 and 2011 that are exercisable within sixty (60) days of May 19, 2011. Mr. Isgur is one of the Company’s directors.

 

(4)	Includes 208,665 shares of common stock issuable upon the exercise of warrants.

 

(5)

Includes warrants to purchase 257,265 shares of common stock issued during 2009 that are exercisable within sixty (60) days of May 19, 2011 and 371,250 shares issuable upon the exercise of stock options that are vested or exercisable within sixty (60) days of May 19, 2011. Mr. McGrath is the Company’s Chief Executive Officer and one of its directors.

 

(6)	Includes 257,265 shares of common stock issuable upon the exercise of warrants.

 

(7)

Includes warrants to purchase 1,209,652 shares of common stock issued during 2009 that are exercisable within sixty (60) days of May 19, 2011 and 107,126 shares issuable upon exercise of stock options that are exercisable within sixty (60) days of May 19, 2011. The address for Prides Capital Partners, LLC is 200 State Street, 13 Floor, Boston, MA 02109. Kevin A. Richardson II has voting and investment control over the shares held by Prides Capital Partners, LLC.

 

(8)	Includes 1,209,652 shares of common stock issuable upon the exercise of warrants.

 

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(9)

This number includes 38,741,158 shares beneficially owned by Prides Capital Partners, LLC and over which Kevin A. Richardson, II has voting and investment control. Also includes 333,435 shares issuable upon the exercise of stock options that are vested or exercisable within sixty (60) days of May 19, 2011 and warrants to purchase 1,104,697 shares of common stock issued during 2009 and 2011 that are exercisable within sixty (60) days of May 19, 2011. Mr. Richardson is an officer of Prides Capital Partners, LLC and one of the Company’s directors.

 

(10)	Includes 1,104,697 shares of common stock issuable upon the exercise of warrants.

 

(11)

This number excludes the 24,798,633 shares of common stock that Prides Capital Partners, LLC may offer under this prospectus. If Prides Capital Partners, LLC does not sell the 24,798,633 shares of common stock, Mr. Richardson would beneficially own 40,971,047 shares of common stock after the offering.

Plan of Distribution

We are registering 33,068,145 shares of our common stock for possible sale by the selling stockholders. Unless the context otherwise requires, as used in this prospectus, “selling stockholders” includes the selling stockholders named in the table above and donees, pledgees, transferees or other successors-in-interest selling shares received from the selling stockholders as a gift, pledge, distribution or other transfer after the date of this prospectus.

The selling shareholders may use any one or more of the following methods when selling common stock:

 

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on The Nasdaq Capital Market or otherwise;

 

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in the over-the-counter market;

 

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in privately negotiated transactions;

 

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through broker-dealers, who may act as agents or principals;

 

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through one or more underwriters on a firm commitment or best efforts basis;

 

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through the writing of options on shares, whether the options are listed on an options exchange or otherwise; or

 

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a combination of such methods of sale.

The selling stockholders may sell the shares at market prices prevailing at the time of sale, at prices related to those market prices or at negotiated prices. The selling stockholders also may sell the shares pursuant to Rule 144 adopted under the Securities Act, as permitted by that rule. The selling stockholders may effect transactions by selling shares directly to purchasers or to or through broker-dealers acting as principal or agent, or pursuant to a distribution by one or more underwriters on a firm commitment or best efforts basis. The broker-dealers may act as agents or principals. The broker-dealers may receive compensation in the form of discounts, concessions or commissions from the selling stockholders or the purchasers of the shares. The selling stockholders may also enter into hedging transactions with broker-dealers. In connection with such transactions, broker-dealers or other financial institutions may engage in short sales of our common stock in the course of hedging the positions they assume with the selling stockholders. The selling stockholders may also enter into options or other transactions with broker-dealers or other financial institutions which require the delivery to such broker-dealer or other financial institution of shares offered by this prospectus, which shares such broker-dealer or other financial institution may resell pursuant to this prospectus (as supplemented or amended to reflect such transaction). In connection with an underwritten offering, underwriters or agents may receive compensation in the form of discounts, concessions or commissions from the selling stockholders or from purchasers of the offered shares for whom they may act as agents. In addition, underwriters may sell the shares to or through dealers, and those dealers may receive compensation in the form of discounts, concessions or commissions from the underwriters and/or commissions from the purchasers for whom they may act as agents. The selling stockholders and any underwriters, dealers or agents participating in a distribution of the shares may be deemed to be “underwriters” within the meaning of the Securities Act, and any

 

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profit on the sale of the shares by the selling stockholders and any commissions received by broker-dealers may be deemed to be underwriting commissions under the Securities Act.

The selling stockholders have advised us that they have not entered into any agreements, understandings or arrangements with any underwriters or broker-dealers regarding the sale of its securities. There is no underwriter or coordinating broker acting in connection with the proposed sale of shares by the selling stockholders.

The selling stockholders’ shares will be sold through registered or licensed brokers or dealers if required under applicable state securities laws. In addition, in certain states the shares may not be sold unless they have been registered or qualified for sale in the applicable state or an exemption from the registration or qualification requirement is available and is complied with. We have agreed to register or qualify the selling stockholders’ shares in these states as necessary, subject to certain restrictions.

Under applicable rules and regulations under the Exchange Act, while the selling stockholders are engaged in the distribution of the shares, the selling stockholders may not simultaneously engage in market making activities with respect to our common stock for a period of two business days prior to the commencement of such distribution. In addition, the selling stockholders will be subject to applicable provisions of the Exchange Act and the associated rules and regulations under the Exchange Act, including Regulation M, which provisions may limit the timing of purchases and sales of shares of our common stock by the selling stockholders. We will make copies of this prospectus available to the selling stockholders and have informed the selling stockholders of the need to deliver copies of this prospectus to purchasers at or prior to the time of any sale of the shares.

The selling stockholders will pay all underwriting fees, discounts and commissions, if any, incurred with respect to the registration and sale of the shares of common stock owned by the selling stockholders. The Company will bear all other costs, expenses and fees in connection with the registration and any sales of the shares. The selling stockholders may agree to indemnify any underwriter, broker-dealer or agent that participates in transactions involving sales of the shares against certain liabilities, including liabilities arising under the Securities Act. The selling stockholders agreed to indemnify us against certain liabilities in connection with the offering of the shares, including certain liabilities arising under the Securities Act. We agreed to indemnify the selling stockholders against certain liabilities arising under the Securities Act.

Upon notification to us by the selling stockholders that any material arrangement has been entered into with any underwriters or broker-dealers for the sale or purchase of shares, we will file a supplement to this prospectus, if required, disclosing:

 

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the name of the participating underwriters, broker-dealers or agents;

 

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the number of shares involved;

 

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the price at which such shares were sold;

 

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the commissions paid or discounts or concessions allowed to such underwriters or broker-dealers, where applicable; and

 

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other facts material to the transaction.

In compliance with guidelines of the Financial Industry Regulatory Authority, or FINRA, the maximum consideration or discount to be received by any FINRA member or independent broker dealer may not exceed 8% of the aggregate amount of the securities offered pursuant to this prospectus and any applicable prospectus supplement.

Where You Can Find More Information

We are subject to the reporting requirements of the Exchange Act and we file annual, quarterly and current reports, proxy statements and other information with the SEC. You may read and copy the reports, proxy statements and other information that we file at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549 at prescribed rates. You may also obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. Our SEC filings are also available to you on the SEC’s web site (http://www.sec.gov).

 

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Incorporation Of Certain Documents By Reference

The SEC allows us to “incorporate by reference” the information we file with it, which means that we can disclose important information to you by referring you to documents containing that information. The information incorporated by reference is considered to be part of this prospectus, and later information that we file with the SEC will automatically update and supersede this information. We incorporate by reference the documents listed below, and any future documents that we file with the SEC under Section 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of the initial registration statement and prior to the completion or termination of the offerings of all of the securities covered by this prospectus, other than information furnished pursuant to Item 2.02 or Item 7.01 of Form 8-K.

 

SEC Filing (File No. 000-30559)		Period Covered or Date of Filing
Annual Report on Form 10-K		Year ended December 31, 2010
Quarterly Report on Form 10-Q		Quarter ended March 31, 2011
Description of our common stock contained in the Registration Statement on Form 8-A and any amendment or report filed for the purpose of updating such description		May 4, 2000
Any future filings we will make with the SEC pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act until this offering is complete or terminated.		After the date of this prospectus
Current Reports on Form 8-K		January 5, 2011, February 4, 2011, February 11, 2011, February 28, 2011, March 10, 2011, April 21, 2011, May 5, 2011, May 11, 2011 and May 13, 2011

We will provide without charge to each person to whom this prospectus is delivered, upon written or oral request, a copy of any documents that have been or may be incorporated by reference in the prospectus, excluding exhibits to those documents unless they are specifically incorporated by reference into those documents, or you may obtain them from our corporate Web site at www.ediets.com. Your request should be directed to our Chief Financial Officer at our principal executive offices at:

eDiets.com, Inc.

1000 Corporate Drive, Suite 600

Fort Lauderdale, FL 33334

Telephone: (954) 703-6374

We maintain an internet Web site at www.ediets.com, which contains information relating to us and our business. We do not incorporate the information on our internet website by reference.

Statements contained in this prospectus concerning the provisions of any documents are necessary summaries of those documents, and each statement is qualified in its entirety by reference to the copy of the document filed with the SEC.

Legal Matters

The validity of the common stock being offered hereby is being passed upon for us by Holland & Knight LLP.

Experts

The consolidated financial statements of eDiets.com, Inc. appearing in eDiets.com, Inc.’s Annual Report (Form 10-K) for the year ended December 31, 2010 (including the schedule appearing therein), have been audited by Ernst & Young LLP, independent registered public accounting firm, as set forth in their report thereon (which contains an explanatory paragraph describing conditions that raise substantial doubt about eDiets.com, Inc.’s ability to continue as a going concern as described in Note 2 to the consolidated financial statements), included therein, and incorporated herein by reference. Such consolidated financial statements are incorporated herein by reference in reliance upon such report given on the authority of such firm as experts in accounting and auditing.

 

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EDIETS.COM, INC.

 

33,068,145 Shares

 

 

 

COMMON STOCK

 

 

PROSPECTUS