8-K



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):
March 16, 2005

THE CHEESECAKE FACTORY INCORPORATED
(Exact Name of Registrant as Specified in its Charter)

Delaware
(State or other jurisdiction
of incorporation)
0-20574
(Commission File Number)
51-0340466
(IRS Employer Identification No.)

26950 Agoura Road
Calabasas Hills, California 91301

(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code:
(818) 871-3000

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)


Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)


Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
(17 CFR 240.14.d-2(b))


Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
(17 CFR 240.13e-4(c))





SECTION 8 – OTHER EVENTS

ITEM 8.01 OTHER EVENTS

        On March 16, 2005, The Cheesecake Factory Incorporated announced the opening of its newest restaurant in Jacksonville, Florida. A copy of the press release is attached as Exhibit 99.1.

SECTION 9.0 – FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

  (c) Exhibits

  99.1

Press release dated March 16, 2005 entitled “The Cheesecake Factory Opens in Jacksonville, Florida”.


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SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date:  March 16, 2005 THE CHEESECAKE FACTORY INCORPORATED
            

By:   /s/ MICHAEL J. DIXON
       —————————————————————
         Michael J. Dixon
         Senior Vice President and Chief Financial Officer

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EXHIBIT INDEX

Exhibit           Description


99.1 Press Release dated March 16, 2005 entitled “The Cheesecake Factory Opens in Jacksonville, Florida”.

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