FEMSA
Closes Strategic Transaction with
Heineken
Monterrey, México, April 30,
2010 — Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) (NYSE:
FMX; BMV: FEMSAUBD) announced that the closing of the transaction pursuant
to which FEMSA agreed to exchange 100% of its beer operations for a 20%
economic interest in the Heineken Group occurred today.
José
Antonio Fernández, Chairman and CEO of FEMSA said, “Today represents an
important milestone for us. We are at the starting point of a new stage
for FEMSA, one that fills us with optimism and enthusiasm. We stand ready
and energized to continue driving along a path of long-term growth and
value creation for Coca-Cola FEMSA and Oxxo, while we participate in
Heineken’s own promising future through our investment
participation.”
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FEMSA
is a leading consumer company in Latin America. It controls
Coca-Cola FEMSA, the largest Coca-Cola bottler in the region, and Oxxo,
the largest and fastest growing convenience store chain in Mexico with
over 7,400 stores. FEMSA is also a significant investor in
Heineken, a leading global
brewer.
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FOMENTO ECONÓMICO MEXICANO, S.A.
DE C.V.
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By:
/s/ Javier Astaburuaga
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Javier
Astaburuaga
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Chief
Financial Officer
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Date: April
30, 2010
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