SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

   PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): April 28, 2004

                                   Bluefly, Inc.
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             (Exact name of registrant as specified in its charter)

         Delaware                     001-14498                 13-3612110
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(State or other jurisdiction   (Commission File Number)       (IRS Employer
    of incorporation)                                     Identification Number)

42 West 39th Street, New York, New York                      10018
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(Address of principal executive offices)                  (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000


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         (Former name or former address, if changed since last report.)



ITEM 7. FINANCIAL INFORMATION AND EXHIBITS.

(c)     Exhibits

99.1    Press release issued by Bluefly, Inc. on April 28, 2004.

ITEM 12. DISCLOSURE OF RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

On April 28, 2004, Bluefly, Inc. (the "Company") issued a press release,
announcing its financial results for the quarter ended March 31, 2004. Attached
to this Current Report on Form 8-K as Exhibit 99.1 is a copy of such press
release.

The information in this Current Report on Form 8-K and the Exhibit attached
hereto shall not be deemed to be "filed" for the purposes of Section 18 of the
Securities Exchange Act of 1934, as amended, or otherwise subject to the
liabilities of that section. Such information will not be incorporated by
reference into any registration statement filed by the Company under the
Securities Act of 1933, as amended, unless specifically identified therein as
being incorporated by reference.



                                   SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                           BLUEFLY, INC.
                                           (Registrant)

Date: April 28, 2004                   By: /s/ Patrick C. Barry
                                           -------------------------------------
                                           Name:   Patrick C. Barry
                                           Title:  Chief Operating Officer and
                                                   Chief Financial Officer



                                INDEX TO EXHIBITS

Exhibit No.
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99.1    Press release issued by the Company on April 28, 2004.