UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 11-K




[X]      ANNUAL REPORT PURSUANT TO SECTION 15 (d) OF THE SECURITIES EXCHANGE ACT
OF 1934 [FEE REQUIRED]

         For the Fiscal year ended DECEMBER 31, 2002


                                       OR


[ ]      TRANSITION REPORT PURSUANT TO SECTION 15 (d) OF THE SECURITIES EXCHANGE
ACT OF 1934 [NO FEE REQUIRED].

For the transition period from ______________ to ______________


                         COMMISSION FILE NUMBER 1-11106

         A. Full title of the plan and the address of the plan, if different
from that of the issuer named below:

PRIMEDIA INC.
PRIMEDIA EMPLOYEE STOCK PURCHASE PLAN

         B. Name of issuer of the securities held pursuant to the plan and the
address of its principal executive office:

PRIMEDIA INC.
745 FIFTH AVENUE
NEW YORK, NEW YORK 10151







PRIMEDIA Inc.
PRIMEDIA Employee Stock Purchase Plan

Index to Financial Statements







                                                                    PAGES


Independent Auditors' Report                                          2

Statement of Net Assets as of December 31, 2002 and 2001              3

Statement of Changes in Net Assets for the years ended
 December 31, 2002 and 2001 and the period March 29, 2000
 (date of inception) through December 31, 2000                        4

Notes to Financial Statements                                       5-7


                                       1




INDEPENDENT AUDITORS' REPORT




To the Board of Directors of PRIMEDIA Inc.
and Participants of the PRIMEDIA Employee Stock Purchase Plan
New York, New York


We have audited the accompanying statement of net assets of the PRIMEDIA
Employee Stock Purchase Plan (the "Plan") as of December 31, 2002 and 2001 and
the related statement of changes in net assets for the years ended December 31,
2002 and 2001 and the period from March 29, 2000 (date of inception) through
December 31, 2000. These financial statements are the responsibility of the
Plan's management. Our responsibility is to express an opinion on these
financial statements based on our audits.


We conducted our audits in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.


In our opinion, such financial statements present fairly, in all material
respects, the net assets of the Plan as of December 31, 2002 and 2001, and the
changes in its net assets for the years ended December 31, 2002 and 2001 and the
period from March 29, 2000 (date of inception) through December 31, 2000, in
conformity with accounting principles generally accepted in the United States of
America.





/s/  DELOITTE & TOUCHE  LLP


New York, New York
March 21, 2003


                                       2


PRIMEDIA Inc.
PRIMEDIA Employee Stock Purchase Plan

Statement of Net Assets as of December 31, 2002 and 2001




                                                        DECEMBER 31,
                                                  ------------------------
                                                    2002            2001
                                                  --------        --------
                                                            
ASSETS:

              Employer accounts receivable        $474,610        $810,577
                                                  --------        --------


                          Total assets             474,610         810,577


LIABILITIES                                             --              --
                                                  --------        --------


NET ASSETS                                        $474,610        $810,577
                                                  ========        ========



                      See Notes to Financial Statements


PRIMEDIA Inc.
PRIMEDIA Employee Stock Purchase Plan

Statement of Changes in Net Assets for the years ended December 31, 2002 and
2001 and the period from March 29, 2000 (date of inception) through December 31,
2000




                                                                                     PERIOD FROM
                                                                                    MARCH 29, 2000
                                                                                  (DATE OF INCEPTION)
                                                YEAR ENDED         YEAR ENDED          THROUGH
                                             DECEMBER 31, 2002  DECEMBER 31, 2001  DECEMBER 31, 2000
                                             -----------------  -----------------  -----------------
                                                                           
Participant contributions                         $ 1,104,844      $ 1,923,427      $ 1,426,696
                                                  -----------      -----------      -----------


              Total additions                       1,104,844        1,923,427        1,426,696
                                                  -----------      -----------      -----------




Purchases of stock and transfers to employees       1,440,811        2,539,546               --
                                                  -----------      -----------      -----------


              Net additions (deductions)             (335,967)        (616,119)       1,426,696



Net assets, beginning of period                       810,577        1,426,696               --
                                                  -----------      -----------      -----------


Net assets, end of period                         $   474,610      $   810,577      $ 1,426,696
                                                  ===========      ===========      ===========



See Notes to Financial Statements


                                       4


PRIMEDIA Inc.
PRIMEDIA Employee Stock Purchase Plan

Notes to Financial Statements


1.       DESCRIPTION OF THE PLAN:

The following description of the PRIMEDIA Inc. (the "Company") PRIMEDIA Employee
Stock Purchase Plan, (the "Plan"), provides only general information.
Participants should refer to the Plan document for a more complete statement of
the Plan's provisions.

The preparation of financial statements in conformity with accounting principles
generally accepted in the United States of America requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of
the financial statements and the reported amounts of additions and deductions
during the reporting period. Actual results could differ from those estimates.

a.       General Description

The Plan is an employee stock purchase plan that allows participants to purchase
shares of PRIMEDIA Common Stock ("Stock") through payroll deductions. The Plan's
fiscal year, for years after fiscal 2000, is divided into two six-month periods
("Offering Periods"). The Offering Periods are January 1 to June 30 and July 1
to December 31 and represent the periods during which participants' payroll
deductions are accumulated. For fiscal 2000, the offering period was March 29 to
December 31. At the end of each Offering Period, the participants' accumulated
payroll deductions are used to purchase shares of Stock. Participants may
purchase shares of Stock for an amount equal to 90% of the lesser of (1) the
closing price of a share of Stock on the first day of the Offering Period or (2)
the closing price of a share of Stock on the last day of the Offering Period
("Purchase Price"). The corresponding date upon which the share calculation
is based is herein referred to as the Purchase Price Date.

The Plan was approved by the Company's Board of Directors on March 27, 2000. The
stock subject to issuance under the Plan shall be authorized but unissued common
stock, treasury shares or shares purchased on the open market. The aggregate
number of shares, which may be issued pursuant to the Plan, is 5,000,000. At
December 31, 2002, including all shares issued and all shares for which payroll
deductions are sufficient to purchase Stock, 3,538,864 shares of Stock are
available for future purchases by Plan participants.

The Plan is neither qualified under Section 401(a) of the Internal
Revenue Code of 1986, as amended, nor subject to any of the provisions of the
Employee Retirement Income Security Act of 1974 (commonly known as "ERISA").

b.       Eligibility

All full-time or part-time employees of the Company and its eligible
subsidiaries, who customarily work at least 20 hours per week and five months
a year, are eligible to participate in the Plan. Eligible employees may only
enroll in the Plan prior to the beginning of an Offering Period.

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c.       Stock Purchases

On the last trading day of each Offering Period, the amount of each
participant's accumulated payroll deductions is applied towards the purchase of
the maximum number of whole and fractional shares of Stock possible, determined
by dividing the participant's total contribution by the per share Purchase Price
applicable for that Offering Period. Purchased shares of Stock are transferred
to a brokerage account in the name of the participant at a securities brokerage
firm approved by a committee appointed by the Board of Directors of the Company.

d.       Participant Contributions

Participants may elect to have 2% to 5% of their "Base Salary" (as defined in
the Plan) deducted on an after-tax basis for the purchase of Stock. Participants
may only increase or decrease their deduction percentages prior to the beginning
of an Offering Period and may not decrease their deductions during the Offering
Period except to stop contributing. No interest accrues or is paid on
participants' accumulated payroll deductions. Once made, the Company may use the
payroll deductions for any corporate purpose, and the Company has no obligation
to segregate employees' payroll deductions from any other funds of the Company
or to hold funds representing the same pending the application thereof to the
purchase of shares at the end of each Offering Period in accordance with the
Plan.

e.       Participant Refunds

Plan participants may withdraw from the Plan prior to the last day of an
Offering Period by properly notifying the Company. A participant's
accumulated payroll deductions for the Offering Period prior to withdrawal
from the Plan will be promptly refunded to the participant without interest
(unless required by law). In addition, Plan participants can elect to stop
future contributions and leave contributions already made in the current
Offering Period in the Plan (to purchase shares at the end of the Offering
Period) by properly notifying the Company at specified times prior to the
last day of an Offering Period.

Participants who terminate their employment relationship with the Company are
not eligible to continue in the Plan. All payroll deductions accumulated during
the Offering Period through the date of such cessation of employment are
refunded to the employee or, in the event of the employee's death, to the
beneficiary designated by the participant on his/her Enrollment/Change Form.

f.       Administrative Expenses

The Company bears all costs in connection with the Plan including administrative
fees and all fees associated with the issuance of Stock. The Plan participant is
responsible for all brokerage and related expenses associated with the sale of
Stock.

Administrative expenses related to the Plan amounted to approximately
$28,000, $34,000 and $85,000 for the years ended December 31, 2002 and 2001 and
the period March 29, 2000 (date of inception) through December 31, 2000,
respectively.


g.       Plan Termination

The Plan may be terminated at any time by the Company's Board of


                                       6


Directors but such termination shall not affect shares then outstanding under
the Plan. If at any time shares of Stock reserved for the purpose of the Plan
remain available for purchase but not in sufficient number to satisfy all then
unfilled purchase requirements, the available shares shall be apportioned among
participants in proportion to the amount of payroll deductions accumulated on
behalf of each participant that would otherwise be used to purchase Stock, and
the Plan shall terminate. Upon such termination or any other termination of the
Plan, all payroll deductions not used to purchase stock will be refunded,
without interest(unless required by law).


2.       INCOME TAX STATUS:

The Plan appears to satisfy the requirements of an "employee stock purchase
plan" as defined under Section 423 of the Internal Revenue Code of 1986, as
amended. As such, the Plan is not required to file income tax returns or pay
income taxes. Under Section 423, a participating employee will generally not
recognize taxable income, and the Company will generally not be entitled to a
tax deduction, for federal income tax purposes when an employee enrolls in
the Plan or when a participant purchases shares of Stock under the Plan.

3.       SUBSEQUENT EVENTS:

Subsequent to December 31, 2002, $440,439 of the accumulated deductions were
used to purchase 365,207 shares of Stock which were issued to participants by
the Company in January 2003. The 365,207 shares of Stock purchased subsequent to
December 31, 2002 had a market value of $489,377 as of the Purchase Price Date.


                                       7




INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration No. 333-52280 of
PRIMEDIA Inc. on Form S-8 of our report dated March 21, 2003, appearing in this
Annual Report on Form 11-K of the PRIMEDIA Employee Stock Purchase Plan for the
year ended December 31, 2002.


/s/ DELOITTE & TOUCHE LLP.


New York, New York
March 31, 2003


                                       8


SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the
administrator of the PRIMEDIA Employee Stock Purchase Plan, has duly caused this
annual report to be signed on its behalf by the undersigned hereunto duly
authorized.


                                       PRIMEDIA Inc.
                                       PRIMEDIA Employee Stock Purchase Plan


March 31, 2003


                                       By:  /s/  Beverly C. Chell
                                                 Vice Chairman and Secretary
                                                 PRIMEDIA Inc.


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